INDUSTRIES
INDUSTRIES
Financial Services
Financial Services
Disruption in financial services calls for new approaches
Disruption in financial services calls for new approaches
Discover the human drivers behind financial decisions your competitors miss
Our Financial Services Consulting helps banks, insurers, fintechs, and investment firms build growth strategies grounded in genuine customer needs. Using the Jobs to Be Done framework, we uncover why people choose, switch, or avoid financial products—revealing the human drivers behind financial decisions your competitors miss. Our Jobs Atlas method connects deep insight with execution, enabling you to improve innovation pipelines, strengthen customer loyalty, and design new value propositions that resonate. The result is trusted offerings that customers adopt, use consistently, and recommend—driving sustainable growth in an increasingly competitive landscape.
The financial services industry is in upheaval. Regulation, disruptions such as crypto, and fintech entrants are just the beginning. The waves of change are permeating all corners, including banking, insurance, and payments. Firms need to shift their customer experience, products, business models, and operations to adapt, fast. From pioneering mobile commerce to introducing “life planning” solutions in retail branches, our team has been on the frontlines of financial services change for two decades. We have the experience and expertise to help you innovate, create customer-centric solutions, and uncover new revenue streams.
free working paper
Mastering JTBD in Financial Services
This guide empowers financial innovators to build relevance, trust, and growth by:
Revealing functional and emotional drivers behind financial decisions to unlock untapped opportunities
Using Jobs-based segmentation to design targeted offerings that meet diverse customer contexts and needs
Turning insight into execution by aligning innovation, pricing, and go-to-market strategies around what customers are really hiring financial products to do
Featured article
Three Innovation Lessons from Creators of Disruptive Insurance
Three years ago, Co-Operators — one of the largest underwriters in the Canadian insurance industry — took a leap of faith on an idea that completely subverts the way insurance works. They decided to mess with the concept of time.
For almost all of modern times, insurance has typically been purchased on annual cycles. Yet there is a growing set of cases where that year-based precedent doesn’t fit anymore. Enter a new category of insurance products: Personalized insurance on demand. In this new world, customers can get insurance just when—and at the right level—that they need it.
free working paper
Mastering JTBD in Financial Services
This guide empowers financial innovators to build relevance, trust, and growth by:
Revealing functional and emotional drivers behind financial decisions to unlock untapped opportunities
Using Jobs-based segmentation to design targeted offerings that meet diverse customer contexts and needs
Turning insight into execution by aligning innovation, pricing, and go-to-market strategies around what customers are really hiring financial products to do
Featured article
Three Innovation Lessons from Creators of Disruptive Insurance
Three years ago, Co-Operators — one of the largest underwriters in the Canadian insurance industry — took a leap of faith on an idea that completely subverts the way insurance works. They decided to mess with the concept of time.
For almost all of modern times, insurance has typically been purchased on annual cycles. Yet there is a growing set of cases where that year-based precedent doesn’t fit anymore. Enter a new category of insurance products: Personalized insurance on demand. In this new world, customers can get insurance just when—and at the right level—that they need it.
free working paper
Mastering JTBD in Financial Services
This guide empowers financial innovators to build relevance, trust, and growth by:
Revealing functional and emotional drivers behind financial decisions to unlock untapped opportunities
Using Jobs-based segmentation to design targeted offerings that meet diverse customer contexts and needs
Turning insight into execution by aligning innovation, pricing, and go-to-market strategies around what customers are really hiring financial products to do
Featured article
Three Innovation Lessons from Creators of Disruptive Insurance
Three years ago, Co-Operators — one of the largest underwriters in the Canadian insurance industry — took a leap of faith on an idea that completely subverts the way insurance works. They decided to mess with the concept of time.
For almost all of modern times, insurance has typically been purchased on annual cycles. Yet there is a growing set of cases where that year-based precedent doesn’t fit anymore. Enter a new category of insurance products: Personalized insurance on demand. In this new world, customers can get insurance just when—and at the right level—that they need it.
free working paper
Mastering JTBD in Financial Services
This guide empowers financial innovators to build relevance, trust, and growth by:
Revealing functional and emotional drivers behind financial decisions to unlock untapped opportunities
Using Jobs-based segmentation to design targeted offerings that meet diverse customer contexts and needs
Turning insight into execution by aligning innovation, pricing, and go-to-market strategies around what customers are really hiring financial products to do
Featured article
Three Innovation Lessons from Creators of Disruptive Insurance
Three years ago, Co-Operators — one of the largest underwriters in the Canadian insurance industry — took a leap of faith on an idea that completely subverts the way insurance works. They decided to mess with the concept of time.
For almost all of modern times, insurance has typically been purchased on annual cycles. Yet there is a growing set of cases where that year-based precedent doesn’t fit anymore. Enter a new category of insurance products: Personalized insurance on demand. In this new world, customers can get insurance just when—and at the right level—that they need it.
free working paper
Mastering JTBD in Financial Services
This guide empowers financial innovators to build relevance, trust, and growth by:
Revealing functional and emotional drivers behind financial decisions to unlock untapped opportunities
Using Jobs-based segmentation to design targeted offerings that meet diverse customer contexts and needs
Turning insight into execution by aligning innovation, pricing, and go-to-market strategies around what customers are really hiring financial products to do
Featured article
Three Innovation Lessons from Creators of Disruptive Insurance
Three years ago, Co-Operators — one of the largest underwriters in the Canadian insurance industry — took a leap of faith on an idea that completely subverts the way insurance works. They decided to mess with the concept of time.
For almost all of modern times, insurance has typically been purchased on annual cycles. Yet there is a growing set of cases where that year-based precedent doesn’t fit anymore. Enter a new category of insurance products: Personalized insurance on demand. In this new world, customers can get insurance just when—and at the right level—that they need it.
free working paper
Mastering JTBD in Financial Services
This guide empowers financial innovators to build relevance, trust, and growth by:
Revealing functional and emotional drivers behind financial decisions to unlock untapped opportunities
Using Jobs-based segmentation to design targeted offerings that meet diverse customer contexts and needs
Turning insight into execution by aligning innovation, pricing, and go-to-market strategies around what customers are really hiring financial products to do
Featured article
Three Innovation Lessons from Creators of Disruptive Insurance
Three years ago, Co-Operators — one of the largest underwriters in the Canadian insurance industry — took a leap of faith on an idea that completely subverts the way insurance works. They decided to mess with the concept of time.
For almost all of modern times, insurance has typically been purchased on annual cycles. Yet there is a growing set of cases where that year-based precedent doesn’t fit anymore. Enter a new category of insurance products: Personalized insurance on demand. In this new world, customers can get insurance just when—and at the right level—that they need it.
free working paper
Mastering JTBD in Financial Services
This guide empowers financial innovators to build relevance, trust, and growth by:
Revealing functional and emotional drivers behind financial decisions to unlock untapped opportunities
Using Jobs-based segmentation to design targeted offerings that meet diverse customer contexts and needs
Turning insight into execution by aligning innovation, pricing, and go-to-market strategies around what customers are really hiring financial products to do
Featured article
Three Innovation Lessons from Creators of Disruptive Insurance
Three years ago, Co-Operators — one of the largest underwriters in the Canadian insurance industry — took a leap of faith on an idea that completely subverts the way insurance works. They decided to mess with the concept of time.
For almost all of modern times, insurance has typically been purchased on annual cycles. Yet there is a growing set of cases where that year-based precedent doesn’t fit anymore. Enter a new category of insurance products: Personalized insurance on demand. In this new world, customers can get insurance just when—and at the right level—that they need it.
free working paper
Mastering JTBD in Financial Services
This guide empowers financial innovators to build relevance, trust, and growth by:
Revealing functional and emotional drivers behind financial decisions to unlock untapped opportunities
Using Jobs-based segmentation to design targeted offerings that meet diverse customer contexts and needs
Turning insight into execution by aligning innovation, pricing, and go-to-market strategies around what customers are really hiring financial products to do
Featured article
Three Innovation Lessons from Creators of Disruptive Insurance
Three years ago, Co-Operators — one of the largest underwriters in the Canadian insurance industry — took a leap of faith on an idea that completely subverts the way insurance works. They decided to mess with the concept of time.
For almost all of modern times, insurance has typically been purchased on annual cycles. Yet there is a growing set of cases where that year-based precedent doesn’t fit anymore. Enter a new category of insurance products: Personalized insurance on demand. In this new world, customers can get insurance just when—and at the right level—that they need it.
free working paper
Mastering JTBD in Financial Services
This guide empowers financial innovators to build relevance, trust, and growth by:
Revealing functional and emotional drivers behind financial decisions to unlock untapped opportunities
Using Jobs-based segmentation to design targeted offerings that meet diverse customer contexts and needs
Turning insight into execution by aligning innovation, pricing, and go-to-market strategies around what customers are really hiring financial products to do
Featured article
Three Innovation Lessons from Creators of Disruptive Insurance
Three years ago, Co-Operators — one of the largest underwriters in the Canadian insurance industry — took a leap of faith on an idea that completely subverts the way insurance works. They decided to mess with the concept of time.
For almost all of modern times, insurance has typically been purchased on annual cycles. Yet there is a growing set of cases where that year-based precedent doesn’t fit anymore. Enter a new category of insurance products: Personalized insurance on demand. In this new world, customers can get insurance just when—and at the right level—that they need it.
free working paper
Mastering JTBD in Financial Services
This guide empowers financial innovators to build relevance, trust, and growth by:
Revealing functional and emotional drivers behind financial decisions to unlock untapped opportunities
Using Jobs-based segmentation to design targeted offerings that meet diverse customer contexts and needs
Turning insight into execution by aligning innovation, pricing, and go-to-market strategies around what customers are really hiring financial products to do
Featured article
Three Innovation Lessons from Creators of Disruptive Insurance
Three years ago, Co-Operators — one of the largest underwriters in the Canadian insurance industry — took a leap of faith on an idea that completely subverts the way insurance works. They decided to mess with the concept of time.
For almost all of modern times, insurance has typically been purchased on annual cycles. Yet there is a growing set of cases where that year-based precedent doesn’t fit anymore. Enter a new category of insurance products: Personalized insurance on demand. In this new world, customers can get insurance just when—and at the right level—that they need it.
free working paper
Mastering JTBD in Financial Services
This guide empowers financial innovators to build relevance, trust, and growth by:
Revealing functional and emotional drivers behind financial decisions to unlock untapped opportunities
Using Jobs-based segmentation to design targeted offerings that meet diverse customer contexts and needs
Turning insight into execution by aligning innovation, pricing, and go-to-market strategies around what customers are really hiring financial products to do
Featured article
Three Innovation Lessons from Creators of Disruptive Insurance
Three years ago, Co-Operators — one of the largest underwriters in the Canadian insurance industry — took a leap of faith on an idea that completely subverts the way insurance works. They decided to mess with the concept of time.
For almost all of modern times, insurance has typically been purchased on annual cycles. Yet there is a growing set of cases where that year-based precedent doesn’t fit anymore. Enter a new category of insurance products: Personalized insurance on demand. In this new world, customers can get insurance just when—and at the right level—that they need it.
free working paper
Mastering JTBD in Financial Services
This guide empowers financial innovators to build relevance, trust, and growth by:
Revealing functional and emotional drivers behind financial decisions to unlock untapped opportunities
Using Jobs-based segmentation to design targeted offerings that meet diverse customer contexts and needs
Turning insight into execution by aligning innovation, pricing, and go-to-market strategies around what customers are really hiring financial products to do
Featured article
Three Innovation Lessons from Creators of Disruptive Insurance
Three years ago, Co-Operators — one of the largest underwriters in the Canadian insurance industry — took a leap of faith on an idea that completely subverts the way insurance works. They decided to mess with the concept of time.
For almost all of modern times, insurance has typically been purchased on annual cycles. Yet there is a growing set of cases where that year-based precedent doesn’t fit anymore. Enter a new category of insurance products: Personalized insurance on demand. In this new world, customers can get insurance just when—and at the right level—that they need it.
Why Trust Us?
With experience spanning 120+ healthcare projects, we understand the unique challenges of pharmaceutical companies, device manufacturers, healthcare providers, and payers. Our healthcare and life sciences consulting approach applies proven innovation methodologies, adapted to the industry’s strict constraints, to accelerate impactful results.
Our expertise is built on deep collaboration with the late Harvard Business School Professor Clayton Christensen, the pioneer of disruptive innovation and Jobs to be Done. Combining rigorous analytics, strategic foresight, and in-depth market research, we identify high-value opportunities that drive real-world impact.
Beyond just patient-centricity, we take an ecosystem-centric approach, ensuring solutions align with the needs of clinicians, administrators, payers, and other stakeholders. By respecting clinical realities and market dynamics, we help organizations develop practical, forward-thinking strategies that solve complex healthcare challenges and drive meaningful change.
TESTIMONIALS
What our clients are saying
"New Markets Advisors' extensive knowledge and experience with Jobs to be Done, combined with customized approaches and creative execution, delivers deep insights, viable solution options and timeless value ."
- Peter Primdahl, Vice President, Emerging Business Models & Co-Head of CVC Funds, Co-operators
"New Markets Advisors' extensive knowledge and experience with Jobs to be Done, combined with customized approaches and creative execution, delivers deep insights, viable solution options and timeless value ."
- Peter Primdahl, Vice President, Emerging Business Models & Co-Head of CVC Funds, Co-operators
"New Markets Advisors' extensive knowledge and experience with Jobs to be Done, combined with customized approaches and creative execution, delivers deep insights, viable solution options and timeless value ."
- Peter Primdahl, Vice President, Emerging Business Models & Co-Head of CVC Funds, Co-operators
"New Markets Advisors' extensive knowledge and experience with Jobs to be Done, combined with customized approaches and creative execution, delivers deep insights, viable solution options and timeless value ."
- Peter Primdahl, Vice President, Emerging Business Models & Co-Head of CVC Funds, Co-operators
Connect With Us
Let's Talk
Let's Talk
Fill out the form below to start the conversation about working with New Markets Advisors
Fill out the form below to start the conversation about working with New Markets Advisors
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110 USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Get In Touch
+1 617 936 4035
info@newmarketsadvisors.com