Develop innovations that fulfill the real reasons consumers choose products
We help consumer brands understand why people choose products and where there's room to grow. Using Jobs to be Done, we identify the priorities, trade-offs, and gaps that shape consumer decisions, then use those insights to guide innovation and positioning. We also apply our Costovation approach to find ways to reduce cost while preserving or improving what customers value most. The goal is to help our clients make better choices about where to invest, which ideas to pursue, and how to strengthen their position in the category.
Consumers’ lifestyles and needs are evolving quickly, and the pressure to create products that elevate experiences is bearing down on the consumer goods industry. Nimble competitors are racing to address these changes. To sustain growth, it is time to bring innovation not just to products, but to marketing, sales, operations, and business models.
Across dozens of categories, New Markets Advisors has a long history of helping consumer goods businesses define their innovation roadmaps, stretch their brands, address under-consuming populations, uncover unique insights, change how they market and sell, and transform business models.
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The Power of Jobs to be Done for Consumer-Oriented Businesses
This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
Become a better innovator through identifying market gaps as well as routes for competing in new ways
Unlock market expansion opportunities through tying consumer insights to growth strategies
Craft a brand strategy that resonates with consumers at both a functional and emotional level
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