How Smart Companies Create Opportunities Others Don't
Discover What Drives Triumph and Failure in New Markets
Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.
Capturing New Markets reveals:
How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
How repeated winners like Philips and Pearson find and assess markets that don't yet exist
How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
Which counter-intuitive approaches make the difference between new market stars and also-rans