About Felipe
At New Markets Advisors, Felipe combines business development expertise with strategic marketing to drive growth and foster client engagement. He leads the company’s business development initiatives, ensuring data integrity, enriching prospect information, and conducting thorough data analysis to uncover key business opportunities. In addition, Felipe manages various marketing activities, with a focus on optimizing outreach, streamlining engagement efforts, and creating content and thought leadership materials that highlight the firm’s expertise.
In an oversaturated digital landscape, where attention is the ultimate currency, Felipe embraces innovative strategies such as demand generation, dark social, AI-driven marketing, and automation to help businesses connect with their ideal audiences and differentiate themselves in a competitive market.
Before joining New Markets Advisors, Felipe was an Inside Sales Associate at IMCD Colombia, where he played a pivotal role in establishing the operational and marketing foundations for the newly formed Food & Nutrition business unit. He leveraged Salesforce CRM to streamline processes as a country CRM ambassador, improving team efficiency. His growing passion for marketing led him to specialize in digital engagement, earning certification as a Marketing Cloud Specialist. Felipe’s marketing efforts resulted in over $200K in opportunities and helped build key commercial relationships with companies like WhyNot and Congrupo.
Felipe holds degrees in Chemical Engineering and Business Management from Los Andes University in Bogotá, Colombia. He is fluent in both Spanish and English.
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