SERVICE
AI changes how customers discover and engage with content. It expands marketers’ capabilities and allows teams to do more with less. But simply adding new tools to your marketing and communications teams rarely works. Effective AI adoption targets clear opportunities, adapts workflows and decision-making processes to take advantage of new tech, and establishes a change management plan from square one.
New Markets Advisors helps marketing and communications leaders design and implement AI-native organizational models. We map how work gets done today, identify where AI genuinely creates value, and build a phased rollout plan
From Today's Workflows to an AI-Native Marketing Team
What our clients say about us (placeholder)
"New Markets Advisors' extensive knowledge and experience with Jobs to be Done, combined with customized approaches and creative execution, delivers deep insights, viable solution options and timeless value."
- Peter Primdahl, Vice President, Emerging Business Models & Co-Head of CVC Funds, Co-operators
New Markets’ approach to innovation is both insightful and resourceful. They uncovered insights that led to unique and relevant concepts. Leveraging experience in entrepreneurship and disruption, they crafted business models that could be explored quickly and with relatively low investment, which is a departure from most consultancies.”
- Nate Hill, Emerging Idea Marketing Leader, Nestlé
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How We Compare
Most large consulting firms will sell you an AI marketing "readiness assessment." Few will help you actually redesign the org chart, workflows, and decision rights underneath it. That's where the real value, and the real difficulty, sits.
| Dimension | Large Consulting Firms | New Markets Advisors |
|---|---|---|
| Starting point | Technology/tool assessment | Customer-centered Jobs to Be Done analysis |
| Org redesign | Often out of scope or a separate engagement | Core deliverable: roles, workflows, and tools together |
| Team continuity | Analysts rotate in; partners rotate out | Same senior team from interviews to rollout |
| Deliverable format | Dense slide decks | Actionable model and rollout plan built for buy-in |
| Engagement style | Intense, costlier sprints | Longer-term relationship, less costly overall |
Act Now
Technology and social behavior are changing both how marketers reach their audiences and how those audiences engage with content. That alone puts pressure on MarCom departments to adapt. Nearly half of MarCom departments are now piloting AI use cases, but few have scaled it successfully, and the two groups don't perform alike.
Those are averages across all AI adopters, so departments still stuck in pilot mode are dragging the number down while the departments that have actually scaled AI see outsized results. What separates them isn't better tools. Scalers form strategic partnerships with AI-enabled vendors, maintain solid data infrastructure, and set clear guardrails for how AI gets used. Scaling AI in marketing is less a technology problem than an organizational one, and that's the gap this service closes.
