GO-TO-MARKET PATH
Craft an Innovative Go-to-Market Plan
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FEATURED WORKING PAPER
Speeding Growth: 8 Drivers of Fast Product AdoptionSome new products become popular seemingly overnight; others languish for years despite being great ideas. In our working paper, we ask: why? What accounts for the varying adoption speeds of different innovations? Is there anything to do to move things along more rapidly? Eight factors stood out as major influencers in the adoption speed of an innovation.
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