Develop innovations that fulfill the real reasons consumers choose products
Consumers’ lifestyles and needs are evolving quickly, and the pressure to create products that elevate experiences is bearing down on the consumer goods industry. Nimble competitors are racing to address these changes. To sustain growth, it is time to bring innovation not just to products, but to marketing, sales, operations, and business models.
Across dozens of categories, New Markets Advisors has a long history of helping consumer goods businesses define their innovation roadmaps, stretch their brands, address under-consuming populations, uncover unique insights, change how they market and sell, and transform business models.
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This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
Become a Better Innovator through identifying market gaps as well as routes for competing in new ways
Unlock Market Expansion Opportunities through tying consumer insights to growth strategies
Craft a Brand Strategy that resonates with consumers at both a functional and emotional level
Why Trust Us?
With experience spanning 120+ healthcare projects, we understand the unique challenges of pharmaceutical companies, device manufacturers, healthcare providers, and payers. Our healthcare and life sciences consulting approach applies proven innovation methodologies, adapted to the industry’s strict constraints, to accelerate impactful results.
Our expertise is built on deep collaboration with the late Harvard Business School Professor Clayton Christensen, the pioneer of disruptive innovation and Jobs to be Done. Combining rigorous analytics, strategic foresight, and in-depth market research, we identify high-value opportunities that drive real-world impact.
Beyond just patient-centricity, we take an ecosystem-centric approach, ensuring solutions align with the needs of clinicians, administrators, payers, and other stakeholders. By respecting clinical realities and market dynamics, we help organizations develop practical, forward-thinking strategies that solve complex healthcare challenges and drive meaningful change.
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