Summary
Consumer Goods Consulting by New Markets Advisors helps brands uncover new growth, innovate intelligently, and protect profitability in rapidly changing markets. This page explains how our firm partners with consumer goods companies to connect deep consumer insight with strategy, innovation, and cost efficiency. Visitors will learn what consumer goods consulting is, why it matters now, and how our Jobs to Be Done (JTBD) and Costovation frameworks uncover unmet needs and turn them into actionable growth plans. Through real-world examples, defined deliverables, and a clear comparison to traditional consulting approaches, this page shows how we help consumer goods leaders build relevance, resilience, and results that last.
Consumers’ lifestyles and needs are evolving quickly, and the pressure to create products that elevate experiences is bearing down on the consumer goods industry. Nimble competitors are racing to address these changes. To sustain growth, it is time to bring innovation not just to products, but to marketing, sales, operations, and business models.
Across dozens of categories, New Markets Advisors has a long history of helping consumer goods businesses define their innovation roadmaps, stretch their brands, address under-consuming populations, uncover unique insights, change how they market and sell, and transform business models.
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This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
Become a Better Innovator through identifying market gaps as well as routes for competing in new ways
Unlock Market Expansion Opportunities through tying consumer insights to growth strategies
Craft a Brand Strategy that resonates with consumers at both a functional and emotional level
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