Develop innovations that fulfill the real reasons consumers choose products
Our Consumer Goods Consulting helps brands identify new growth opportunities, innovate with precision, and protect profitability in rapidly changing markets. Grounded in the Jobs to be Done framework, we uncover the real reasons consumers choose products—revealing unmet needs your competitors overlook. We combine deep consumer insight with competitive positioning, innovation strategy, and our Costovation approach to reduce cost while enhancing value. Unlike traditional consultancies that rely on demographics and focus groups, we decode the actual Jobs consumers are hiring products to do. The result is a customer-centric strategy that drives revenue growth, strengthens brand relevance, and builds sustainable competitive advantage in your category.
Consumers’ lifestyles and needs are evolving quickly, and the pressure to create products that elevate experiences is bearing down on the consumer goods industry. Nimble competitors are racing to address these changes. To sustain growth, it is time to bring innovation not just to products, but to marketing, sales, operations, and business models.
Across dozens of categories, New Markets Advisors has a long history of helping consumer goods businesses define their innovation roadmaps, stretch their brands, address under-consuming populations, uncover unique insights, change how they market and sell, and transform business models.
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This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
Become a Better Innovator through identifying market gaps as well as routes for competing in new ways
Unlock Market Expansion Opportunities through tying consumer insights to growth strategies
Craft a Brand Strategy that resonates with consumers at both a functional and emotional level
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