
SOCIAL INNOVATION

Change can come slowly to NGOs and public agencies, yet the need for new approaches is pressing. The social sector is seeking new ways to understand at-risk populations, develop strategies responsive to changing environments, and build capabilities to thrive in uncertain futures. But the traditional approach of many social innovation programs lacks flexibility and the power to fuel social innovation.
At New Markets Advisors, we use creative yet highly rigorous strategy and innovation lenses to help address social issues. Our work encompasses strategic planning, determining stakeholder needs, developing new delivery models, and building staff capabilities. We closely collaborate with our clients to spot emerging opportunities and leverage our deep expertise in the social sector to help you develop effective solutions that create lasting impact.
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Using Jobs to Be Done in the Public Sector
Our award-winning book Jobs to be Done: A Roadmap for Customer-Centered Innovation offers a step-by-step approach to launching better innovations to make sure that your new solutions both delight customers and satisfy key business targets. The book’s chapter on the public and nonprofit sectors explores how to deploy these approaches in that unique context.


"Partnering with New Markets Advisors on a Jobs to be Done project for the Twitter developer platform accelerated short term experiment definition and long term vision planning"
Greg Lyon, Group Product Manager
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