Peter Hale

Peter is a seasoned strategy consultant advising on growth strategies, new market entry, and go-to-market planning. He excels at advising clients in complex multi-stakeholder markets, including the mobility and healthcare industries. 

Peter’s project work includes developing commercialization strategies for leading medtech companies and leveraging Jobs to be Done to prioritize features for cutting-edge products in the dental industry. He has worked in complex public policy contexts, such as helping a range of major automotive companies navigate the emerging field of Connected Vehicles. He is adept at helping clients cut through the noise and distill insights into clear choices. 
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Peter came to New Markets after working in the foreign policy world, including a role at the Berlin-based foreign policy NGO, Global Bridges. He is a graduate with Highest Honors from Williams College, has a Master’s in History from the University of Cambridge, was a Fulbright Scholar, and is a dual US/UK citizen. He speaks fluent German.