FREE WORKING PAPER
Turn JTBD Insights Into Growth
More than half of new products fall short of projections. Only 1 in 300 meaningfully moves the needle. This free guide shows you how to be that one
The Jobs Atlas: Our 8-step framework for turning customer interviews into a validated product roadmap
Client results, with numbers: 2x revenue growth over two years, time-to-market cut from 9 months to 3
Real case studies from healthcare, banking, consumer goods, and tech
Propietary Point of View
We didn't read about Jobs to be Done. We helped build it.
Managing Director Steve Wunker spent six years working directly alongside Clayton Christensen, the Harvard professor who popularized JTBD — then spent the next 20 refining it across hundreds of client engagements, from Fortune 500s to venture-backed startups.
This paper isn't the theory-only version. It's the same Jobs Atlas framework we use with clients, in a format you can apply today.
Trusted by Innovation Teams at:
Results You Can Expect
Who Should Read It?
Why Jobs to be Done Matters?
Nobody buys toothpaste because they enjoy rubbing paste on their teeth. They buy it for healthy teeth, fresh breath, a confident smile — the Jobs the toothpaste is hired to do.
The same logic applies to your product roadmap. Customers don't buy features. They hire products and services to get a Job done — feeling confident about their health, staying energized through a workday, proving ROI to a client.
Focus on the Job, and you can:
Spot unmet needs competitors miss entirely
Build offerings that resonate on the first try, not the fifth
Align strategy, product, and marketing around what customers actually value
JTBD replaces "What can we sell?" with "What does the customer actually need done?" — a small shift in question, a large shift in outcome.
