Strategy Advisors for enterprise leaders
Build a Smarter AI Transformation Strategy
Most organizations know AI matters, but far fewer have a clear framework for where to begin. We’ve assembled a curated set of expert resources by AI transformation advisors to help enterprise leaders understand the strategic path forward and bring their teams along
Our ABC framework working paper on how to approach AI transformation
Selected readings on AI-native organizations, customer-centered strategy, and AI-enabled cost innovation
A practical resource bundle delivered by email for learning, planning, and team alignment
WHY THIS RESOURCE PACK IS DIFFERENT
Expert-Curated Resources for Real AI Transformation
Most AI content creates more noise than clarity. This resource pack was assembled by AI transformation advisors to give enterprise leaders a sharper starting point: a practical framework, foundational thinking, and selected working papers that connect strategy, experimentation, and growth.
It is built for executive use, not passive reading. The materials are concise, relevant, and structured to help you align colleagues, shape internal conversations, and move from scattered AI ideas to a more coherent transformation agenda.
Strategic Relevance
Expert-Curated Content
Team Alignment
Actionable Next Steps
We've Executed AI Strategy Consulting Since 2012
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What You’ll Be Able to Do With This Resource Pack
Get oriented quickly with a concise set of materials built for scanning, not endless reading. Research on web usability shows concise and scannable content performs better for users.
Connect the dots across key concepts including AI transformation, Jobs to Be Done, the Octopus Organization, and Costovation, so the topic feels strategic rather than fragmented.
Share a common starting point with your team using resources that are easy to forward internally and use in leadership discussions.
Move from interest to action with practical frameworks that help you think about priorities, experimentation, and future growth rather than just tools.
Access the materials with minimal friction through a simple email exchange, which supports the kind of clear, easy user journey Google recommends for landing page experience.
If you want, I can make these sound more premium and executive-level or more conversion-focused for paid traffic.
Who Should Read It?
Product managers building customer-centered roadmaps
Innovation leaders looking for a proven framework
Strategy teams exploring new markets
Market research teams seeking deeper, more actionable insights
Executives who want growth grounded in real customer needs
Meet the Experts on Jobs to be Done behind New Markets Advisors
At New Markets Advisors, we pride ourselves on having a team of recognized experts who have not only applied the Jobs to be Done framework across a broad range of industries but have also contributed extensively to the theory’s development and practical application. Our leadership team brings decades of collective experience, and each has made significant contributions to advancing the field.
FOUNDER & GLOBAL LEADER IN JOBS TO BE DONE
Stephen Wunker is the Managing Director of New Markets Advisors, a global consulting firm that develops growth strategies for innovators such as Meta and the Mayo Clinic. A pioneer in mobile marketing and payments, he led the development of one of the world's first smartphones. As a longtime collaborator with the late Clayton Christensen, Harvard Business School's legendary scholar of business disruption, Stephen played a key role in refining and applying his theories of Disruptive Innovation and Jobs to be Done. He has worked across sectors to help large organizations identify major opportunities and move quickly, despite legacy systems or cultural resistance.
PARTNER & EXPERT IN CUSTOMER-CENTRIC INNOVATION
Marielle has guided more than 30 companies across consumer goods, healthcare, financial services, and tech to apply JTBD in practice. She brings a blend of consulting and brand strategy expertise, shaped by years working with Procter & Gamble and Novartis, and has co-authored influential working papers on customer-centered innovation.
