45-MINUTE AI TRANSFORMATION LEARNING PATH
A practical roadmap to become an AI-native organization
This curated learning path combines five executive briefings on AI to help leaders build an organization ready for the next decade of change
Learn the organizational shifts behind AI transformation
Balance productivity, experimentation, and future growth
Redesign management, uncover new opportunities, and improve margins with AI
Propietary Point of View
The four shifts that separate AI adopters from AI-native organizations
Most organizations are experimenting with AI, but few are transforming around it. This learning path guides leaders through four critical shifts that help organizations move from isolated AI initiatives to enterprise-wide advantage.
Think Like an Octopus
Balance Today and Tomorrow
Redesign How Work Gets Done
Turn AI Into Business Value
We've Executed AI Strategy Consulting Since 2012
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Inside this pack
AI and The Octopus Organization - Why some organizations thrive while others struggle in the age of AI
Steve's latest best seller uses the octopus as an analogy to discover how adaptive, AI-native organizations can move faster, learn continuously, and coordinate effectively across teams.
Reading time: 10–12 minutes
The ABC Framework for AI Strategy - A practical framework for deciding where to invest
Most organizations focus on AI efficiency initiatives. Learn how leading companies balance three critical priorities: improving today's business, building experimentation capabilities, and creating future growth opportunities.
Reading time: 8-10 minutes
Rethinking Management in the Age of AI - Leadership, decision-making, and management must evolve
Explore how AI is changing the role of managers, shifting decision-making closer to the front lines, and creating new operating models that combine autonomy with alignment.
Reading time: 6–8 minutes
Beyond the Chatbot - Finding strategic opportunities beyond productivity gains
Discover how AI can reshape customer experiences, products, business models, and competitive positioning—not just automate existing work.
Reading time: 8–10 minutes
AI-Powered Costovation - Using AI to improve margins while creating more customer value
Learn how organizations can challenge industry assumptions, simplify complexity, and redesign cost structures to simultaneously reduce costs and improve customer experiences.
Reading time: 8–10 minutes
We help organizations compete in a future shaped by AI
For more than a decade, New Markets Advisors has helped enterprise leaders navigate disruption, uncover growth opportunities, and build innovation capabilities.
Our approach combines AI strategy, Jobs to be Done, organizational transformation, and proprietary frameworks designed to help leaders move beyond pilots and create lasting competitive advantage.
The organizations that gain the most from AI will not simply adopt new tools. They will rethink how they work, innovate, and compete.
Meet the Experts on AI Transformation behind New Markets Advisors
At New Markets Advisors, we pride ourselves on having a team of recognized experts who have not only applied the Jobs to be Done framework across a broad range of industries but have also contributed extensively to the theory’s development and practical application. Our leadership team brings decades of collective experience, and each has made significant contributions to advancing the field.
FOUNDER & GLOBAL LEADER IN JOBS TO BE DONE
Stephen Wunker is the Managing Director of New Markets Advisors, a global consulting firm that develops growth strategies for innovators such as Meta and the Mayo Clinic. A pioneer in mobile marketing and payments, he led the development of one of the world's first smartphones. As a longtime collaborator with the late Clayton Christensen, Harvard Business School's legendary scholar of business disruption, Stephen played a key role in refining and applying his theories of Disruptive Innovation and Jobs to be Done. He has worked across sectors to help large organizations identify major opportunities and move quickly, despite legacy systems or cultural resistance.
PARTNER & EXPERT IN CUSTOMER-CENTRIC INNOVATION
Marielle has guided more than 30 companies across consumer goods, healthcare, financial services, and tech to apply JTBD in practice. She brings a blend of consulting and brand strategy expertise, shaped by years working with Procter & Gamble and Novartis, and has co-authored influential working papers on customer-centered innovation.
