Leaders come to us when they need to set growth plans, develop novel insights into their markets, lay out a clear path to growth, and build capabilities to do these things again-and-again. Explore the case studies below to see how we've helped our clients lead their industries.​ 

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FEATURED CASE STUDY

Panasonic

How a global electronics giant mapped the automotive future

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Explore Our Additional Case Studies

Roche
How a medtech giant adapted its sales model to its evolving product portfolio

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Zimmer

"New Markets Advisors did an excellent job of providing our team with a Jobs to be Done framework for generating customer-centric product requirements. Their consultants have a knack for outlining the theories and then applying them in creative and engaging ways."
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Paul Conrad, Vice President, Global Hip Product Management

 
Twitter

"Partnering with New Markets Advisors on a Jobs to be Done project for the Twitter developer platform accelerated short term experiment definition and long term vision planning. As Twitter embarks on a mission to decentralize, in part through the developer platform, we continue to refer back to the emotional and functional needs that New Markets expertly uncovered. Thank you New Markets!"
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Greg Lyon, Group Product Manager

Co-operators
​​Helping an insurer and financial services provider serve emerging classes of workers
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Hershey

"New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth. They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
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Deborah Arcoleo, Director of Adjacency Innovation

Purple
Helping a mattress upstart plan its product future
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Twitter
​​How an iconic innovator launched to the forefront of academic research with new data products
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Tillamook
​​How a leading U.S. dairy brand captured new growth opportunities by uncovering unmet customer needs
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​Boehringer Ingelheim

"Consulting firms rarely combine creativity and exactitude. Even more rarely do their most senior people get deeply involved in the details of the project work. New Markets is a happy exception to those rules."
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Wolfgang Renz, Corporate VP Business Model and Healthcare Innovation

Boston Scientific
Launching a cutting-edge diagnostic tool for heart failure

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Our Partners in Success

We pair our consulting experience with a depth of research to advance industry leaders around the globe​

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Featured Testimonial: Tillamook

Learn how Tillamook captured new growth opportunities by uncovering unmet customer needs

Mahindra
​​How India’s largest vehicle manufacturer created a new category
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Cognizant

"When we wanted to learn the Jobs to be Done skill, we evaluated a handful of consultants. Our choice of New Markets has turned out to be excellent. Their expertise in the concepts and their practice along with their thoughtful mentoring has helped in applying this new skill in our day-to-day work. This has given us a new perspective and ability to spot opportunities."
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Bhaskar Venkatasubramanian, Innovation Program Manager

FNBO
​Sparking a culture of innovation in a regional bank
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Boston Scientific

"New Markets Advisors really understands healthcare transformation, and the team is both rigorous and imaginative in figuring out its business implications."
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Nicole Wahl, Marketing Director, Growth Franchise

Standard Bank
​​Scouting for new growth opportunities in business banking
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UnitedHealthcare
​​Improving the quality of life in retirement with Jobs to be Done customer research
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Nike
Building an incubator and innovation lab for a global apparel leader ​
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Capella University

"New Markets Advisors did a wonderful job synthesizing a broad array of original and secondary research into fresh, actionable business concepts for our organization. I was impressed by the clarity of their new business opportunity analysis process and their ability to bring disparate insights together in a meaningful way."
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Teresa Marcheck, Business Development Director

iRise
​How a software pioneer unlocked white space opportunities in a rapidly changing industry
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