Before becoming a strategy consultant, Corina spent more than a decade building, growing, and operating businesses from the inside. She has managed nine-figure P&Ls, led complex cross-functional initiatives, launched major brands for a Fortune 500 retailer, built new business units from the ground up, helped a growing distributor break into Canada’s largest retailers, co-founded a technology startup, and negotiated high-stakes commercial agreements. These experiences gave her firsthand exposure to many of the challenges her clients face today: deciding where to invest and which opportunities to prioritize, translating broad growth and innovation goals into concrete strategies, deeply understanding customers and aligning offerings to what matters most to them, and adapting businesses and ways of working as markets and technologies evolve.

One of the most formative experiences of Corina’s career came from building a technology startup. Her team became fascinated by what the technology could do without focusing enough on whether they were solving a customer problem that truly mattered. It was a humbling lesson that permanently shaped how she thinks about product-market fit and reinforced her belief that strong strategy starts with deeply understanding the people you are trying to serve.

Since joining New Markets Advisors in 2022, Corina has brought that perspective to clients across consumer industries, retail, technology and software, manufacturing, life sciences, and digital advertising. She enjoys immersing herself in the specifics of each business while drawing connections across industries, markets, and business models.

Corina often describes her role through a simple analogy: her clients are experts in the trees; she helps them see the forest. Her breadth of experience allows her to bring an outside perspective, connect the dots, and help teams step back from the details, see the bigger picture, and align around a clear path forward.