Stach is driven by the belief that in this current age of technology, where AI has made functional value increasingly accessible, it has never been more important for organizations to deeply understand their customers and identify new ways to create differentiated value. He is passionate about blending rigorous customer research and data with creativity to tackle these kinds of complex business challenges, looking beyond the functional problems customers face and understanding the deeper emotional, social, and contextual needs that shape their priorities, perspectives, preferences, and decisions.

As a Manager at New Markets Advisors, he helps organizations identify new sources of growth by understanding what customers truly value and how changing needs and expectations are reshaping the way businesses compete. He specializes in Jobs to Be Done and translating customer insight into differentiated products, experiences, business models, and growth strategies. He also helps organizations build repeatable capabilities to identify, test, and scale new opportunities.

Stach has spent the past three years developing processes, governance, and a portfolio strategy for a global consumer goods company’s open innovation accelerator, helping institutionalize its ability to identify and bring new self-care and wellness products to market. Within that work he’s conducted research to understand the emotional, social, and experiential needs that nicotine products help address, identifying opportunities to develop differentiated consumption experiences for future nicotine-free products.

He has uncovered key consumer occasions and Jobs to Be Done to drive post-pandemic recovery and growth for a major U.S. movie theater chain. He has led concept testing of medical devices with patients, physicians, and payers, helping a multinational healthcare company define strategies to successfully launch in a new geography. And, most recently, he has assessed whether an emerging B2B technology company could establish a defensible position in the pharmaceutical and biotech vertical, rapidly combining customer research and market analysis to inform its growth strategy.

Before joining New Markets Advisors, Stach supported global startups in consumer goods and mobility, conducting competitive and customer-centric research to inform market entry strategies. He also led blockchain research in the Web3 space, exploring practical applications for public and private sector clients.

Stach holds a BA in International Business (summa cum laude) from Northeastern University in Boston, MA. During his time at Northeastern, Stach was a five-year student-athlete as part of the school’s Division 1 Men’s Soccer program. Originally from the United States, he grew up in China, where he gained an appreciation for developing deeper cultural fluencies, including an understanding of the values and tensions that shape how people around the world behave. Outside of work, Stach is an avid soccer player and follows the intersection of sports, entertainment, and business closely.