Profile
Marielle De Blois
Marielle helps organizations uncover new sources of growth through deep customer understanding. She specializes in customer-centered innovation, Jobs to be Done strategy, and helping companies translate customer insight into products, experiences, and strategies that drive meaningful business impact - particularly in a rapidly evolving business environment shaped by AI and emerging technologies.
Marielle helps organizations uncover new sources of growth through deep customer understanding. She specializes in customer-centered innovation, Jobs to be Done strategy, and helping companies translate customer insight into products, experiences, and strategies that drive meaningful business impact - particularly in a rapidly evolving business environment shaped by AI and emerging technologies.
Customer-Centered Innovation
Customer-Centered Innovation
Jobs to be Done
Jobs to be Done
Growth Strategy
Growth Strategy
Organizational Transformation in the AI Age
Organizational Transformation in the AI Age
Executive Workshop Facilitation
Executive Workshop Facilitation
Meet Marielle
Marielle believes that the strongest growth strategies begin with a deep understanding of people, not just what customers say they want, but the underlying motivations, frustrations, and unmet needs shaping their decisions.
As a Partner at New Markets Advisors, she works with organizations to uncover new opportunities for innovation, differentiation, and long-term growth. Her work combines customer insight, strategic thinking, and collaborative problem solving to help companies build products, services, and experiences that resonate more meaningfully with customers, particularly as organizations adapt to rapid technological and organizational change in the age of AI.
Over the course of her career, Marielle has partnered with Fortune 500 companies and emerging businesses across healthcare, technology, consumer goods, and entertainment.
She has helped organizations launch new products, identify whitespace opportunities, refine brand positioning, and develop more customer-centered strategies designed to drive lasting impact.
Known for her collaborative and facilitative approach, Marielle frequently leads executive workshops and working sessions that help teams align around customer insight, opportunity areas, and strategic direction.
Before joining New Markets Advisors, Marielle worked in brand management at Procter & Gamble and later founded an educational startup in the Panama - experiences that continue to shape her practical, customer-centered perspective on innovation and growth.
Select Client Impact
Select Client Impact
Examples of Marielle’s work across customer-centered innovation, growth strategy, and transformation.
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
Connect to Content
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Thought Leadership
Perspectives, working papers, and conversations exploring customer-centered innovation, growth, and organizational transformation in the age of AI.
Books
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Connect with Marielle
Connect with Marielle
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Testimonials
"It provoked a lot of thought and reflection from everyone in the group and definitely sparked some good discussion. The communication style is wonderfully entertaining and really kept everyone listening."
Ashley Goldsmith, Chief People Officer at Workday
“Inspiring…turning big ideas into practical realities!”
David Milestone, Managing Director, Tony Blair Institute for Global Change
“Sparked exactly the kind of forward-looking dialogue we need."
- Andy Shin, Chief Strategy Officer, Mass General Brigham
“Exceptional... the expertise and dedication truly shone though.” -
- Prime Minister’s Office, United Arab Emirates
Speaking Topics
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How should AI impact the way managers manage? How should it change the way organizations function?
From pushing decision-making to customer-facing staff, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations such as P&G and HelloFresh are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform how business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s bestselling book AI and the Octopus Organization, this speech provides a fascinating and provocative look at how AI is already transforming organizations, and it gives concrete on advice on what managers must do now to accelerate their progress.
Are you ready for the AI revolution?
No Genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his fourth book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How should AI impact the way managers manage? How should it change the way organizations function?
From pushing decision-making to customer-facing staff, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations such as P&G and HelloFresh are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform how business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s bestselling book AI and the Octopus Organization, this speech provides a fascinating and provocative look at how AI is already transforming organizations, and it gives concrete on advice on what managers must do now to accelerate their progress.
Are you ready for the AI revolution?
No Genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his fourth book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How should AI impact the way managers manage? How should it change the way organizations function?
From pushing decision-making to customer-facing staff, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations such as P&G and HelloFresh are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform how business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s bestselling book AI and the Octopus Organization, this speech provides a fascinating and provocative look at how AI is already transforming organizations, and it gives concrete on advice on what managers must do now to accelerate their progress.
Are you ready for the AI revolution?
No Genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his fourth book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
AI and the Octopus Organization – How AI Acceleration Requires a New Approach to Management
How should AI impact the way managers manage? How should it change the way organizations function?
From pushing decision-making to customer-facing staff, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations. Already, industry leaders at organizations such as P&G and HelloFresh are turning these visions into reality.
Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform how business is done. Now, he’s at the forefront of determining how AI changes the nature of management.
Drawing from Steve’s bestselling book AI and the Octopus Organization, this speech provides a fascinating and provocative look at how AI is already transforming organizations, and it gives concrete on advice on what managers must do now to accelerate their progress.
Are you ready for the AI revolution?
No Genius Required - An Innovative Leader's Playbook
What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?
The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.
Steve has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his fourth book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.
In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire.
Are you ready to lead into the future?
Re-Imagine your Industry - Revelations From Understanding Customer “Jobs to be Done”
Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.
Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book Jobs to be Done: A Roadmap for Customer-Centric Innovation.
Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business.
Do you define your business by what you sell, or by what Jobs your customers are trying to get done?
Costovation - Discover How to Build Low-Cost Business That Customer Love
Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?
Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites: done right, they can work together and delight customers too.
Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for big and small companies alike.
Audiences will learn how to build low-cost businesses that customers love.
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110 USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Get In Touch
+1 617 936 4035
info@newmarketsadvisors.com