Profile
Marielle De Blois
Marielle helps organizations uncover new sources of growth through deep customer understanding. She specializes in customer-centered innovation, Jobs to be Done strategy, and helping companies translate customer insight into products, experiences, and strategies that drive meaningful business impact - particularly in a rapidly evolving business environment shaped by AI and emerging technologies.
Marielle helps organizations uncover new sources of growth through deep customer understanding. She specializes in customer-centered innovation, Jobs to be Done strategy, and helping companies translate customer insight into products, experiences, and strategies that drive meaningful business impact - particularly in a rapidly evolving business environment shaped by AI and emerging technologies.
Customer-Centered Innovation
Customer-Centered Innovation
Jobs to be Done
Jobs to be Done
Growth Strategy
Growth Strategy
Organizational Transformation in the AI Age
Organizational Transformation in the AI Age
Executive Workshop Facilitation
Executive Workshop Facilitation
Meet Marielle
Marielle believes that the strongest growth strategies begin with a deep understanding of people, not just what customers say they want, but the underlying motivations, frustrations, and unmet needs shaping their decisions.
As a Partner at New Markets Advisors, she works with organizations to uncover new opportunities for innovation, differentiation, and long-term growth. Her work combines customer insight, strategic thinking, and collaborative problem solving to help companies build products, services, and experiences that resonate more meaningfully with customers, particularly as organizations adapt to rapid technological and organizational change in the age of AI.
Over the course of her career, Marielle has partnered with Fortune 500 companies and emerging businesses across healthcare, technology, consumer goods, and entertainment.
She has helped organizations launch new products, identify whitespace opportunities, refine brand positioning, and develop more customer-centered strategies designed to drive lasting impact.
Known for her collaborative and facilitative approach, Marielle frequently leads executive workshops and working sessions that help teams align around customer insight, opportunity areas, and strategic direction.
Before joining New Markets Advisors, Marielle worked in brand management at Procter & Gamble and later founded an educational startup in the Panama - experiences that continue to shape her practical, customer-centered perspective on innovation and growth.
Marielle believes that the strongest growth strategies begin with a deep understanding of people, not just what customers say they want, but the underlying motivations, frustrations, and unmet needs shaping their decisions.
As a Partner at New Markets Advisors, she works with organizations to uncover new opportunities for innovation, differentiation, and long-term growth. Her work combines customer insight, strategic thinking, and collaborative problem solving to help companies build products, services, and experiences that resonate more meaningfully with customers, particularly as organizations adapt to rapid technological and organizational change in the age of AI.
Before joining New Markets Advisors, Marielle worked in brand management at Procter & Gamble and later founded an educational startup in the Panama - experiences that continue to shape her practical, customer-centered perspective on innovation and growth.
In Her Own Words
In this short video, Marielle shares her perspective on Jobs to be Done and why the most successful innovations start with understanding the jobs customers are trying to get done in their lives.
Over the course of her career, Marielle has partnered with Fortune 500 companies and emerging businesses across healthcare, technology, consumer goods, and entertainment.
She has helped organizations launch new products, identify whitespace opportunities, refine brand positioning, and develop more customer-centered strategies designed to drive lasting impact.
Known for her collaborative and facilitative approach, Marielle frequently leads executive workshops and working sessions that help teams align around customer insight, opportunity areas, and strategic direction.
working paper
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
Select Client Impact
Select Client Impact
Examples of Marielle’s work across customer-centered innovation, growth strategy, and transformation.
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
Thought Leadership
A selection of Marielle's writing, research, and perspectives on innovation, customer-centricity, growth, and organizational transformation.
Thought Leadership
Perspectives, working papers, and conversations exploring customer-centered innovation, growth, and organizational transformation in the age of AI.
reach out
Connect with Marielle
Connect with Marielle
Enter your email to start the conversation
Select Client Impact
Select Client Impact
Examples of Marielle’s work across customer-centered innovation, growth strategy, and transformation.
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110 USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Get In Touch
+1 617 936 4035
info@newmarketsadvisors.com