THINKING
Resources
Resources
Explore our best-selling books, our in-depth working papers, and our articles in esteemed publications below. They are designed to bring actionable insights and approaches on topics relevant to you and your team.
Results
Trusted for Bringing Lasting Results to Our Clients
Trusted for Bringing Lasting Results to Our Clients
Trusted for Bringing Lasting Results to Our Clients
Trusted for Bringing Lasting Results to Our Clients
5
5
Widely published books on innovation and growth strategy
Widely published books on innovation and growth strategy
30+
30+
Fortune 500 companies have trusted us
Fortune 500 companies have trusted us
100+
100+
Product launches shaped
Product launches shaped
86%
86%
Client repeat rate
Client repeat rate
FREE RESOURCE
The Power of Jobs to be Done for Consumer-Oriented Businesses
This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
Become a Better Innovator through identifying market gaps as well as routes for competing in new ways
Unlock Market Expansion Opportunities through tying consumer insights to growth strategies
Craft a Brand Strategy that resonates with consumers at both a functional and emotional level
mini book
An Introductory Guide to Costovation
Innovation to Radically Lower Costs and Remake Business Models -- While Delighting Customers Too
Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
FREE RESOURCE
The Power of Jobs to be Done for Consumer-Oriented Businesses
This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
Become a Better Innovator through identifying market gaps as well as routes for competing in new ways
Unlock Market Expansion Opportunities through tying consumer insights to growth strategies
Craft a Brand Strategy that resonates with consumers at both a functional and emotional level
mini book
An Introductory Guide to Costovation
Innovation to Radically Lower Costs and Remake Business Models -- While Delighting Customers Too
Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
FREE RESOURCE
The Power of Jobs to be Done for Consumer-Oriented Businesses
This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
Become a Better Innovator through identifying market gaps as well as routes for competing in new ways
Unlock Market Expansion Opportunities through tying consumer insights to growth strategies
Craft a Brand Strategy that resonates with consumers at both a functional and emotional level
mini book
An Introductory Guide to Costovation
Innovation to Radically Lower Costs and Remake Business Models -- While Delighting Customers Too
Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
FREE RESOURCE
The Power of Jobs to be Done for Consumer-Oriented Businesses
This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
Become a Better Innovator through identifying market gaps as well as routes for competing in new ways
Unlock Market Expansion Opportunities through tying consumer insights to growth strategies
Craft a Brand Strategy that resonates with consumers at both a functional and emotional level
mini book
An Introductory Guide to Costovation
Innovation to Radically Lower Costs and Remake Business Models -- While Delighting Customers Too
Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
FREE RESOURCE
The Power of Jobs to be Done for Consumer-Oriented Businesses
This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
Become a Better Innovator through identifying market gaps as well as routes for competing in new ways
Unlock Market Expansion Opportunities through tying consumer insights to growth strategies
Craft a Brand Strategy that resonates with consumers at both a functional and emotional level
mini book
An Introductory Guide to Costovation
Innovation to Radically Lower Costs and Remake Business Models -- While Delighting Customers Too
Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
FREE RESOURCE
The Power of Jobs to be Done for Consumer-Oriented Businesses
This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
Become a Better Innovator through identifying market gaps as well as routes for competing in new ways
Unlock Market Expansion Opportunities through tying consumer insights to growth strategies
Craft a Brand Strategy that resonates with consumers at both a functional and emotional level
mini book
An Introductory Guide to Costovation
Innovation to Radically Lower Costs and Remake Business Models -- While Delighting Customers Too
Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
FREE RESOURCE
The Power of Jobs to be Done for Consumer-Oriented Businesses
This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
Become a Better Innovator through identifying market gaps as well as routes for competing in new ways
Unlock Market Expansion Opportunities through tying consumer insights to growth strategies
Craft a Brand Strategy that resonates with consumers at both a functional and emotional level
mini book
An Introductory Guide to Costovation
Innovation to Radically Lower Costs and Remake Business Models -- While Delighting Customers Too
Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
FREE RESOURCE
The Power of Jobs to be Done for Consumer-Oriented Businesses
This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
Become a Better Innovator through identifying market gaps as well as routes for competing in new ways
Unlock Market Expansion Opportunities through tying consumer insights to growth strategies
Craft a Brand Strategy that resonates with consumers at both a functional and emotional level
mini book
An Introductory Guide to Costovation
Innovation to Radically Lower Costs and Remake Business Models -- While Delighting Customers Too
Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
FREE RESOURCE
The Power of Jobs to be Done for Consumer-Oriented Businesses
This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
Become a Better Innovator through identifying market gaps as well as routes for competing in new ways
Unlock Market Expansion Opportunities through tying consumer insights to growth strategies
Craft a Brand Strategy that resonates with consumers at both a functional and emotional level
mini book
An Introductory Guide to Costovation
Innovation to Radically Lower Costs and Remake Business Models -- While Delighting Customers Too
Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
FREE RESOURCE
The Power of Jobs to be Done for Consumer-Oriented Businesses
This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
Become a Better Innovator through identifying market gaps as well as routes for competing in new ways
Unlock Market Expansion Opportunities through tying consumer insights to growth strategies
Craft a Brand Strategy that resonates with consumers at both a functional and emotional level
mini book
An Introductory Guide to Costovation
Innovation to Radically Lower Costs and Remake Business Models -- While Delighting Customers Too
Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
FREE RESOURCE
The Power of Jobs to be Done for Consumer-Oriented Businesses
This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
Become a Better Innovator through identifying market gaps as well as routes for competing in new ways
Unlock Market Expansion Opportunities through tying consumer insights to growth strategies
Craft a Brand Strategy that resonates with consumers at both a functional and emotional level
mini book
An Introductory Guide to Costovation
Innovation to Radically Lower Costs and Remake Business Models -- While Delighting Customers Too
Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
FREE RESOURCE
The Power of Jobs to be Done for Consumer-Oriented Businesses
This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
Become a Better Innovator through identifying market gaps as well as routes for competing in new ways
Unlock Market Expansion Opportunities through tying consumer insights to growth strategies
Craft a Brand Strategy that resonates with consumers at both a functional and emotional level
mini book
An Introductory Guide to Costovation
Innovation to Radically Lower Costs and Remake Business Models -- While Delighting Customers Too
Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
FEATURED ARTICLE
How AI Can Revolutionize Pharma Sales And Marketing
How AI Can Revolutionize Pharma Sales And Marketing
Recent analysis by America’s Health Insurance Plans shows that Big Pharma companies in the US tend to spend more on sales and marketing than on R&D.
The challenge is becoming more acute. As drugs become ever more targeted, the market for each drug becomes smaller and the value of a single patient grows. Finding the right patient and gaining their prescription is an essential battle to win. Can AI make a difference?
Books
Books
Working Papers
Our In-Depth Working Papers Highlight Proven Frameworks and Actionable Recommendations
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Consumer Industries
Financial Services
Healthcare & Life Sciences
Technology
Working Papers
Our In-Depth Working Papers Highlight Proven Frameworks and Actionable Recommendations
Show All
Consumer Industries
Financial Services
Healthcare & Life Sciences
Technology
Working Papers
Our In-Depth Working Papers Highlight Proven Frameworks and Actionable Recommendations
Show All
Consumer Industries
Financial Services
Healthcare & Life Sciences
Technology
Working Papers
Our In-Depth Working Papers Highlight Proven Frameworks and Actionable Recommendations
Show All
Consumer Industries
Financial Services
Healthcare & Life Sciences
Technology
Articles
Our Insightful Articles Share Practical Perspectives and Actionable Ideas
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Consumer Industries
Financial Services
Healthcare & Life Sciences
Technology
Growth Strategy
Define New Products
Go-To-Market Plans
Create Ongoing Capabilities
Jobs to Be Done Research
AI Strategy
Articles
Our Insightful Articles Share Practical Perspectives and Actionable Ideas
Show All
Consumer Industries
Financial Services
Healthcare & Life Sciences
Technology
Growth Strategy
Define New Products
Go-To-Market Plans
Create Ongoing Capabilities
Jobs to Be Done Research
AI Strategy
Articles
Our Insightful Articles Share Practical Perspectives and Actionable Ideas
Show All
Consumer Industries
Financial Services
Healthcare & Life Sciences
Technology
Growth Strategy
Define New Products
Go-To-Market Plans
Create Ongoing Capabilities
Jobs to Be Done Research
AI Strategy
Articles
Our Insightful Articles Share Practical Perspectives and Actionable Ideas
Show All
Consumer Industries
Financial Services
Healthcare & Life Sciences
Technology
Growth Strategy
Define New Products
Go-To-Market Plans
Create Ongoing Capabilities
Jobs to Be Done Research
AI Strategy
Articles
Our Insightful Articles Share Practical Perspectives and Actionable Ideas
Show All
Consumer Industries
Financial Services
Healthcare & Life Sciences
Technology
Growth Strategy
Define New Products
Go-To-Market Plans
Create Ongoing Capabilities
Jobs to Be Done Research
AI Strategy
Articles
Our Insightful Articles Share Practical Perspectives and Actionable Ideas
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Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110 USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Get In Touch
+1 617 936 4035
info@newmarketsadvisors.com
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal