Profile
Peter Hale
At New Markets, Peter helps clients define bold, customer-centric growth strategies. His project work includes developing commercialization strategies for leading medtech companies and helping clients integrate AI into both their offerings and internal processes. The common thread of his work is aligning strategies with customers' unmet needs - their Jobs to be Done - in ways that help clients think differently about how they can compete.
Customer-Centered Innovation
Customer-Centered Innovation
Jobs to be Done
Jobs to be Done
Growth Strategy
Growth Strategy
Organizational Transformation in the AI Age
Organizational Transformation in the AI Age
Executive Workshop Facilitation
Executive Workshop Facilitation
Meet Peter
Peter is a seasoned strategy consultant advising on growth strategies, new market entry, and go-to-market planning. He excels at advising clients in complex multi-stakeholder markets, including the mobility and healthcare industries.
Peter’s project work includes developing commercialization strategies for leading medtech companies and leveraging Jobs to be Done to prioritize features for cutting-edge products in the dental industry. He has worked in complex public policy contexts, such as helping a range of major automotive companies navigate the emerging field of Connected Vehicles. He is adept at helping clients cut through the noise and distill insights into clear choices.
Peter came to New Markets after working in the foreign policy world, including a role at the Berlin-based foreign policy NGO, Global Bridges. He is a graduate with Highest Honors from Williams College, has a Master’s in History from the University of Cambridge, was a Fulbright Scholar, and is a dual US/UK citizen. He speaks fluent German.
Peter is a seasoned strategy consultant advising on growth strategies, new market entry, and go-to-market planning. He excels at advising clients in complex multi-stakeholder markets, including the mobility and healthcare industries.
Peter’s project work includes developing commercialization strategies for leading medtech companies and leveraging Jobs to be Done to prioritize features for cutting-edge products in the dental industry. He has worked in complex public policy contexts, such as helping a range of major automotive companies navigate the emerging field of Connected Vehicles. He is adept at helping clients cut through the noise and distill insights into clear choices.
Peter came to New Markets after working in the foreign policy world, including a role at the Berlin-based foreign policy NGO, Global Bridges. He is a graduate with Highest Honors from Williams College, has a Master’s in History from the University of Cambridge, was a Fulbright Scholar, and is a dual US/UK citizen. He speaks fluent German.
In His Own Words
In this short video, Peter shares an emblematic project that captures what New Markets Advisors does best: helping a client in the dental space uncover unmet needs in dental equipment and identify ways to make workflows more efficient across multiple stakeholder groups.
In His Own Words
In this short video, Peter shares an emblematic project that captures what New Markets Advisors does best: helping a client in the dental space uncover unmet needs in dental equipment and identify ways to make workflows more efficient across multiple stakeholder groups.
In His Own Words
In this short video, Peter shares an emblematic project that captures what New Markets Advisors does best: helping a client in the dental space uncover unmet needs in dental equipment and identify ways to make workflows more efficient across multiple stakeholder groups.
working paper
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
Select Client Impact
Select Client Impact
Examples of Peter's work across customer-centered innovation, growth strategy, and transformation.
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
Thought Leadership
A selection of Peter's writing, research, and perspectives on innovation, customer-centricity, growth, and organizational transformation.
Thought Leadership
Perspectives, working papers, and conversations exploring customer-centered innovation, growth, and organizational transformation in the age of AI.
reach out
Connect with Peter
Connect with Peter
Enter your email to start the conversation
In His Own Words
In this short video, Peter shares an emblematic project that captures what New Markets Advisors does best: helping a client in the dental space uncover unmet needs in dental equipment and identify ways to make workflows more efficient across multiple stakeholder groups.
Select Client Impact
Select Client Impact
Examples of Marielle’s work across customer-centered innovation, growth strategy, and transformation.
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
New Markets has strategic and entrepreneurial thinkers who understand the challenges that large, established companies have in executing innovation to drive growth.
They bring great insight and clear thinking to their work with clients, along with very relevant work experience."
Deborah Arcoleo, Director of Adjacency Innovation
In seeking new ways to serve physicians, NEJM Group has benefited from New Markets Advisors' jobs to be done approach, which provided us with an excellent foundation for innovation and new product development.
The research led by New Markets went far beyond a needs analysis, ensuring the correct problems were solved for customer success and market uptake, and brought to light a new market segmentation which NEJM Group is building into its development plans.”
James Phimister, Managing Director, Market
Development, Analytics, Customer Insights
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110
USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Our Offices
50 Franklin St
2nd Floor
Boston, MA 02110 USA
151 San Francisco St
Suite 200
San Juan, PR 00901 Puerto Rico
Rua Antónia Andrade 4
3 Direito
1170-025 Lisboa
Portugal
Get In Touch
+1 617 936 4035
info@newmarketsadvisors.com