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Product Development Consulting

Create winning products that reflect deep customer understanding

Most product failures don't start in development. They start with a wrong bet on what customers actually want. Grounded in Jobs to Be Done, our Product Development Consulting turns customer insight, competitive intelligence, and business model design into one prioritized roadmap.

Large consultancies apply the same framework to every client. We build ours around your market, your culture, and your constraints — so the strategy reduces risk, shortens time-to-market, and meets demand that's actually there, not demand you hoped for.

100+

Product launches shaped

30+

Fortune 500 companies have trusted us

From Customer Insight to Product That Wins

Know the Job Before You Know the Product

Know the Job Before You Know the Product

Borrow Ideas From Outside Your Industry

See Competitors You Didn't Know You Had

Let Technology Expand the Answer, Not Define It

What our clients say about us

"New Markets Advisors' extensive knowledge and experience with Jobs to be Done, combined with customized approaches and creative execution, delivers deep insights, viable solution options and timeless value."

- Peter Primdahl, Vice President, Emerging Business Models & Co-Head of CVC Funds, Co-operators

New Markets’ approach to innovation is both insightful and resourceful. They uncovered insights that led to unique and relevant concepts. Leveraging experience in entrepreneurship and disruption, they crafted business models that could be explored quickly and with relatively low investment, which is a departure from most consultancies.”

- Nate Hill, Emerging Idea Marketing Leader, Nestlé

Trusted by

Why It Matters

New product development is high risk. Without clear understanding of customer needs and commercial viability, strong ideas still fail. As costs, competition, and speed-to-market pressures increase, a strong product development strategy is essential to help teams make smarter early-stage decisions and turn promising ideas into scalable offerings.

Up to 95%

launched products miss the mark (MIT Professional Education)

Up to 80%

of future product costs are locked in by early-stage decisions. Strategic guidance helps teams make better tradeoffs early (fcostdata.de+1)

25% of products

disappear within year one; ~40% by year two. Early validation and commercial strategy is critical before launch (SpringerLink)

These realities underscore the growing need for product development consulting to strengthen early-stage decisions, where strategic tradeoffs shape long-term outcomes. Building fast isn't enough; you must build smart.

Our Approach: From Jobs to be Done to a Prioritized Product Roadmap

At New Markets Advisors, we help organizations move from customer understanding to product decisions. Our approach starts with the Jobs to be Done framework and ends with a clear, prioritized roadmap aligned to your competitive position and capabilities. This approach reduces uncertainty, shortens time to market, and aligns teams around shared goals.

FEATURED WORKING PAPER

Beacons for Business Model Innovation

By using analytic tools that provide better decision-making insights, executives can vastly improve their innovation success rate—and help their business model investments generate bigger returns.

FEATURED WORKING PAPER

Beacons for Business Model Innovation

By using analytic tools that provide better decision-making insights, executives can vastly improve their innovation success rate—and help their business model investments generate bigger returns.

FEATURED WORKING PAPER

Using Jobs to be Done To Become a Customer-Centered Organization

Jobs to be Done is a theory about how customers make decisions. It helps us understand why customers buy what they buy, allowing us to proactively design solutions that are more likely to succeed in the market. This working paper explains our step-by-step framework for using Jobs to be Done, and it illustrates our process with four case studies across different industries.

Our Approach: From Jobs to be Done to a Prioritized Product Roadmap

What to Build vs. How to Build

Most organizations focus heavily on how to build, refining R&D, engineering processes, and project management. Yet, the biggest failures in innovation often occur much earlier, when teams are unclear on what to build.

At New Markets Advisors, our product development consulting balances both sides, starting with customer jobs and ending with an executable roadmap. This approach ensures that teams invest in the right ideas and deliver them in the right way.

What to Build	How to Build
Start with Jobs to Be Done: Identify poorly served functional and emotional customer jobs through direct interviews and quantitative research.	Establish Development Rhythms: Align cross-functional teams around clear gates, decision rights, and resource allocation.
Find Where You Can Win: Use analogies, competitor foresight, and technology scans to find white spaces where your product can lead.	Build Prototypes: Quickly translate prioritized opportunities into MVPs that test the value proposition.
Prioritize the Roadmap: Score opportunities based on impact, feasibility, and business model fit.	Test & Refine: Translate insights into MVPs, test with real users, and refine based on evidence, not assumptions.
Connect to the Business Model: Ensure each idea has a clear path to profitability.	Scale What Works: Move validated solutions into full development and launch with speed and confidence.

By integrating “what to build” and “how to build”, you move toward a sustainable system for innovation. JTBD keeps product development anchored in customer truth, while structured delivery ensures those insights translate into real market success.

What You'll Get From Our Product Development Consulting

Defining new products should leave your team with more than ideas; it should provide a clear, evidence-based path to growth. Every engagement with New Markets Advisors produces concrete deliverables that connect customer insights to strategic action and measurable business results, including some of the options below:

Product Opportunity Landscape: A map of customer “jobs,” unmet needs, and whitespace opportunities. This shows where new products can create the most value and which opportunities deserve investment.
Customer and Ecosystem Insights Reports: A synthesis of qualitative and quantitative research that explores not only end users but also influencers, decision-makers, and complementary stakeholders in your ecosystem.
Competitive and Analogy Analysis: A forward-looking assessment of how competitors are evolving, combined with lessons drawn from adjacent industries, geographies, and technologies to spark new ideas.
Technology and Innovation Scan: An overview of emerging enablers: AI, automation, digital tools, and material innovation, that can shape your next-generation offerings.
Prioritized Product Roadmap: A decision-ready roadmap that ranks initiatives by customer impact, differentiation, and feasibility. It includes a timeline, quick wins, and clear go/no-go decision criteria.
Implementation Playbook: A 90-day action plan detailing pilots, validation tests, and launch preparation activities, ensuring your team moves confidently toward execution.

Together, these deliverables transform uncertainty into clarity, giving you a customer-centered, data-driven product strategy ready to accelerate market success.

How We Compare

Big consulting firms excel at scale and process, but that often comes with standardization. At New Markets Advisors, we take a different path. We are a boutique strategy and innovation firm that helps clients define new products with speed, JTBD-driven customer insight, and a meticulous focus on your organization, not with a one-size-fits-all playbook.

Where New Markets Advisors Stands Out

JTBD-First, Customer-Backed Approach: We start with customer motivations and outcomes, not with features, technologies, or internal brainstorming.
Tailored Frameworks, Not Templates: Every engagement begins with a diagnostic of your market, culture, and constraints. We design solutions around your business, not a rigid methodology.
Speed and Focus: We deliver decision-ready product roadmaps in weeks, not quarters. Our teams move fast without the heavy overhead of larger firms.
Senior-Led Engagements: You work directly with experienced consultants and partners, not layers of junior staff. That means sharper insights and higher accountability.
Cross-Industry Creativity: We use analogies from other sectors to inspire breakthroughs, a strength rarely seen in process-heavy environments.

JTBD-First, Customer-Backed Approach: We start with customer motivations and outcomes, not with features, technologies, or internal brainstorming.
Tailored Frameworks, Not Templates: Every engagement begins with a diagnostic of your market, culture, and constraints. We design solutions around your business, not a rigid methodology.
Speed and Focus: We deliver decision-ready product roadmaps in weeks, not quarters. Our teams move fast without the heavy overhead of larger firms.
Senior-Led Engagements: You work directly with experienced consultants and partners, not layers of junior staff. That means sharper insights and higher accountability.
Cross-Industry Creativity: We use analogies from other sectors to inspire breakthroughs, a strength rarely seen in process-heavy environments.

Where New Markets Advisors Stands Out

JTBD-First, Customer-Backed Approach: We start with customer motivations and outcomes, not with features, technologies, or internal brainstorming.
Tailored Frameworks, Not Templates: Every engagement begins with a diagnostic of your market, culture, and constraints. We design solutions around your business, not a rigid methodology.
Speed and Focus: We deliver decision-ready product roadmaps in weeks, not quarters. Our teams move fast without the heavy overhead of larger firms.
Senior-Led Engagements: You work directly with experienced consultants and partners, not layers of junior staff. That means sharper insights and higher accountability.
Cross-Industry Creativity: We use analogies from other sectors to inspire breakthroughs, a strength rarely seen in process-heavy environments.

Where New Markets Advisors Stands Out

Dimension	Large Firms	New Markets Advisors
Core Strength	Large-scale R&D and process transformation	Defining what to build, rooted in customer jobs
Approach	Standardized frameworks and global playbooks	Custom methods and deep executive collaboration
Team Structure	Large junior-heavy delivery model	Senior-led, boutique teams
Focus	Efficiency and governance	Insight, differentiation, and commercialization

Bottom line: Large firms suit systematic R&D transformations. If your priority is defining what to build next and building it well, New Markets Advisors offers the insight and hands-on partnership to help you move forward with confidence.

our clients