THINKING
Our Latest Thinking on Innovation, Strategy and Customer Insights |
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THINKING
Our Latest Thinking on Innovation, Strategy and Customer Insights |
NEWS
Twitter Wants to Reinvent Itself, by Merging the Old With the NewAs Twitter embarks on a mission to decentralize, see the impact of our work together being put into action in the following New York Times article.
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FEATURED MINIBOOK
An Introductory Guide to CostovationInnovation to Radically Lower Costs
and Remake Business Models -- While Delighting Customers Too Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
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