Let's Connect
New Markets Advisors
  • About
  • Capabilities
    • Jobs to be Done
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Results
  • Thinking
  • Contact
  • About
  • Capabilities
    • Jobs to be Done
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Results
  • Thinking
  • Contact
THINKING

Our Latest Thinking on Innovation, Strategy and Customer Insights

Shape Divider - Style tilt
Explore our best-selling books, our in-depth working papers, and our articles in esteemed publications below. They are designed to bring actionable insights and approaches on topics relevant to you and your team. 
Let's Connect
NEWS

Twitter Wants to Reinvent Itself, by Merging the Old With the New

As Twitter embarks on a mission to decentralize, see the impact of our work together being put into action in the following New York Times article.
​READ THE ARTICLE >

The Next Addition to Your Reading List

Picture

Jobs to be Done

Your roadmap for customer-centered innovation
LEARN MORE >
Picture

Costovation

Innovation that gives your customers exactly what they want... and nothing more
LEARN MORE >
Picture

Capturing New Markets

Discover how smart companies create opportunities that others miss
​LEARN MORE >
Shape Divider - Style tilt

Our In-Depth Working Papers Highlight Proven Frameworks and Actionable Recommendations

Re-Think Museums: How to Attract More Visitors, More Often
DOWNLOAD >
After Covid-19, How Does Innovation Change?
​​DOWNLOAD >
Using 'Jobs to be Done' to Become a Customer-Centered Organization: A Step-by-Step Guide on How to Make it Work
​DOWNLOAD >
Navigating Uncertainty with FutureCasting
DOWNLOAD >
Preparing for the Economic Boom
DOWNLOAD >
Speeding Growth: 8 Drivers of Fast Product Adoption
​DOWNLOAD >
What Behavior Changes Will Last After Covid-19?
DOWNLOAD >
Understanding the "Why" In Customer Experience: Journey Mapping Meets Jobs to be Done
​​DOWNLOAD >
Innovation from the Inside Out: 8 Steps to Become an Innovation Powerhouse
DOWNLOAD >
Explore the rest of our working papers
Shape Divider - Style tilt
FEATURED MINIBOOK

An Introductory Guide ​to Costovation

Innovation to Radically Lower Costs
and Remake Business Models --
​While Delighting Customers Too
Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
READ THE FULL MINIBOOK >
Shape Divider - Style tilt

Looking for More Insights?

Please fill out this form to subscribe to our monthly newsletter 
Shape Divider - Style tilt_opacity
Picture
New Markets Advisors is a boutique consulting firm that helps companies determine what to bring to market and how to do it successfully

ABOUT

RESULTS

​BLOG

CONTACT US

JOIN OUR TEAM


HEADQUARTERS  |  50 FRANKLIN STREET  |  SECOND FLOOR  |  BOSTON, MA 02110  |  UNITED STATES  |  TEL. +1 617 936 4035
New Markets Advisors © 2023  - Terms of Use - Privacy Policy