THINKING
Our Latest Thinking on Innovation, Strategy and Customer Insights |
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THINKING
Our Latest Thinking on Innovation, Strategy and Customer Insights |
NEWS
Twitter Wants to Reinvent Itself, by Merging the Old With the NewAs Twitter embarks on a mission to decentralize, see the impact of our work together being put into action in the following New York Times article.
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FEATURED BLOG POST
Three Innovation Lessons from Creators of Disruptive InsuranceThree years ago, Co-Operators —one of the largest underwriters in the Canadian insurance industry—took a leap of faith on an idea that completely subverts the way insurance works. They decided to mess with the concept of time.
For almost all of modern times, insurance has typically been purchased on annual cycles. Yet there is a growing set of cases where that year-based precedent doesn’t fit anymore. Enter a new category of insurance products: Personalized insurance on demand. In this new world, customers can get insurance just when—and at the right level—that they need it. |