Explore our best-selling books, our in-depth working papers, and our articles in esteemed publications below. They are designed to bring actionable insights and approaches on topics relevant to you and your team. 
NEWS

Twitter Wants to Reinvent Itself, by Merging the Old With the New

As Twitter embarks on a mission to decentralize, see the impact of our work together being put into action in the following New York Times article.
​READ THE ARTICLE >

The Next Addition to Your Reading List

Jobs to be Done

Your roadmap for customer-centered innovation
LEARN MORE >

Costovation

Innovation that gives your customers exactly what they want... and nothing more
LEARN MORE >

Capturing New Markets

Discover how smart companies create opportunities that others miss
​LEARN MORE >
Shape Divider - Style tilt

Our In-Depth Working Papers Highlight Proven Frameworks and Actionable Recommendations

Re-Think Museums: How to Attract More Visitors, More Often
DOWNLOAD >
After Covid-19, How Does Innovation Change?
​​DOWNLOAD >
Using 'Jobs to be Done' to Become a Customer-Centered Organization: A Step-by-Step Guide on How to Make it Work
​DOWNLOAD >
Navigating Uncertainty with FutureCasting
DOWNLOAD >
Preparing for the Economic Boom
DOWNLOAD >
Speeding Growth: 8 Drivers of Fast Product Adoption
​DOWNLOAD >
What Behavior Changes Will Last After Covid-19?
DOWNLOAD >
Understanding the "Why" In Customer Experience: Journey Mapping Meets Jobs to be Done
​​DOWNLOAD >
Innovation from the Inside Out: 8 Steps to Become an Innovation Powerhouse
DOWNLOAD >
Shape Divider - Style tilt
FEATURED MINIBOOK

An Introductory Guide ​to Costovation

Innovation to Radically Lower Costs
and Remake Business Models --
​While Delighting Customers Too
Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
READ THE FULL MINIBOOK >
Shape Divider - Style tilt

Looking for More Insights?

Please fill out this form to subscribe to our monthly newsletter 
Shape Divider - Style tilt_opacity