THINKING
Our Latest Thinking on Innovation, Strategy and Customer Insights |
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THINKING
Our Latest Thinking on Innovation, Strategy and Customer Insights |
FEATURED ARTICLE
How AI Can Revolutionize Pharma Sales And MarketingRecent analysis by America’s Health Insurance Plans shows that Big Pharma companies in the US tend to spend more on sales and marketing than on R&D. The challenge is becoming more acute. As drugs become ever more targeted, the market for each drug becomes smaller and the value of a single patient grows. Finding the right patient and gaining their prescription is an essential battle to win. Can AI make a difference?
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FEATURED MINIBOOK
An Introductory Guide to CostovationInnovation to Radically Lower Costs
and Remake Business Models -- While Delighting Customers Too Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
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