Explore our best-selling books, our in-depth working papers, and our articles in esteemed publications below. They are designed to bring actionable insights and approaches on topics relevant to you and your team. 
NEWS

Twitter Wants to Reinvent Itself, by Merging the Old With the New

As Twitter embarks on a mission to decentralize, see the impact of our work together being put into action in the following New York Times article.
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The Next Addition to Your Reading List

Jobs to be Done

Your roadmap for customer-centered innovation
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Costovation

Innovation that gives your customers exactly what they want... and nothing more
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Capturing New Markets

Discover how smart companies create opportunities that others miss
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Our In-Depth Working Papers Highlight Proven Frameworks and Actionable Recommendations

Re-Think Museums: How to Attract More Visitors, More Often
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After Covid-19, How Does Innovation Change?
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Using 'Jobs to be Done' to Become a Customer-Centered Organization: A Step-by-Step Guide on How to Make it Work
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Navigating Uncertainty with FutureCasting
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Preparing for the Economic Boom
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Speeding Growth: 8 Drivers of Fast Product Adoption
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What Behavior Changes Will Last After Covid-19?
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Understanding the "Why" In Customer Experience: Journey Mapping Meets Jobs to be Done
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Innovation from the Inside Out: 8 Steps to Become an Innovation Powerhouse
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FEATURED BLOG POST

Three Innovation Lessons from Creators of Disruptive Insurance

Three years ago, Co-Operators —one of the largest underwriters in the Canadian insurance industry—took a leap of faith on an idea that completely subverts the way insurance works. They decided to mess with the concept of time. 

For almost all of modern times, insurance has typically been purchased on annual cycles. Yet there is a growing set of cases where that year-based precedent doesn’t fit anymore. Enter a new category of insurance products: Personalized insurance on demand. In this new world, customers can get insurance just when—and at the right level—that they need it.
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