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FEATURED BOOK

An Innovative Leader Makes Innovation Happen, Consistently

CRACK THE CODE
TO HOW INDUSTRY LEADERS ​GET AHEAD OF THE CURVE
This book lays out a four step process for you and your organization to follow. It begins with you as a leader, helping you understand your own developmental strengths and areas for growth.

Take this survey for you to take on your own. It takes less than 10 minutes to complete.
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Explore our best-selling books, our in-depth working papers, and our articles in esteemed publications below. They are designed to bring actionable insights and approaches on topics relevant to you and your team. 
FEATURED ARTICLE

How AI Can Revolutionize Pharma Sales And Marketing

Recent analysis by America’s Health Insurance Plans shows that Big Pharma companies in the US tend to spend more on sales and marketing than on R&D. The challenge is becoming more acute. As drugs become ever more targeted, the market for each drug becomes smaller and the value of a single patient grows. Finding the right patient and gaining their prescription is an essential battle to win. Can AI make a difference? 
​READ THE ARTICLE >

The Next Addition to Your Reading List

Jobs to be Done

Your roadmap for customer-centered innovation
LEARN MORE >

Costovation

Innovation that gives your customers exactly what they want... and nothing more
LEARN MORE >

Capturing New Markets

Discover how smart companies create opportunities that others miss
​LEARN MORE >
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Our In-Depth Working Papers Highlight Proven Frameworks and Actionable Recommendations

The Power of Jobs to be Done for Consumer-Oriented Businesses
​​DOWNLOAD >
Three Routes for Embracing AI 
DOWNLOAD >
Speeding Growth: 8 Drivers of Fast Product Adoption
​DOWNLOAD >
Using 'Jobs to be Done' to Become a Customer-Centered Organization: A Step-by-Step Guide on How to Make it Work
​DOWNLOAD >
Using 'Jobs to be Done' to Become a Customer-Centered Organization: A Step-by-Step Guide on How to Make it Work
​DOWNLOAD >
JTBD in Tech: How to Take the Guesswork Out of Innovation
DOWNLOAD >
Innovation from the Inside Out: 8 Steps to Become an Innovation Powerhouse
DOWNLOAD >
How to Design & Sell a 360-Degree Solution in Healthcare & Life Sciences
 DOWNLOAD > 
Understanding the "Why" In Customer Experience: Journey Mapping Meets Jobs to be Done
​​DOWNLOAD >
Preparing for the Economic Boom
DOWNLOAD >
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FEATURED MINIBOOK

An Introductory Guide ​to Costovation

Innovation to Radically Lower Costs
and Remake Business Models --
​While Delighting Customers Too
Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
READ THE FULL MINIBOOK >
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