Explore our best-selling books, our in-depth working papers, and our articles in esteemed publications below. They are designed to bring actionable insights and approaches on topics relevant to you and your team. 
FEATURED ARTICLE

How AI Can Revolutionize Pharma Sales And Marketing

Recent analysis by America’s Health Insurance Plans shows that Big Pharma companies in the US tend to spend more on sales and marketing than on R&D. The challenge is becoming more acute. As drugs become ever more targeted, the market for each drug becomes smaller and the value of a single patient grows. Finding the right patient and gaining their prescription is an essential battle to win. Can AI make a difference? 
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The Next Addition to Your Reading List

Jobs to be Done

Your roadmap for customer-centered innovation
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Costovation

Innovation that gives your customers exactly what they want... and nothing more
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Capturing New Markets

Discover how smart companies create opportunities that others miss
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Our In-Depth Working Papers Highlight Proven Frameworks and Actionable Recommendations

Three Routes for Embracing AI 
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Using 'Jobs to be Done' to Become a Customer-Centered Organization: A Step-by-Step Guide on How to Make it Work
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Speeding Growth: 8 Drivers of Fast Product Adoption
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How to Design & Sell a 360-Degree Solution in Healthcare & Life Sciences
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Innovation from the Inside Out: 8 Steps to Become an Innovation Powerhouse
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After Covid-19, How Does Innovation Change?
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JTBD in Tech: How to Take the Guesswork Out of Innovation
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Understanding the "Why" In Customer Experience: Journey Mapping Meets Jobs to be Done
​​DOWNLOAD >
Preparing for the Economic Boom
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FEATURED MINIBOOK

An Introductory Guide ​to Costovation

Innovation to Radically Lower Costs
and Remake Business Models --
​While Delighting Customers Too
Whether fending off threats of steep competition, protecting against economic downturns, or simply aspiring to grow fast, you can radically lower costs while innovating and pushing forward. The key lies in “Costovation,” a way to wow customers without high costs. It is how companies create low-cost innovations by using a fresh perspective on the market, a willingness to challenge assumptions, and a relentless focus on their customers’ needs.
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