WORKING PAPER

Using 'Jobs to be Done'
​To Become a Customer-Centered Organization

Jobs to be Done is a theory about how customers make decisions. It helps us understand why customers buy what they buy, allowing us to proactively design solutions that are more likely to succeed in the market. This working paper explains our step-by-step method for using Jobs to be Done, and it illustrates our process with a case study in the food & beverage industry.

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