WORKING PAPER
Using Jobs to be Done to Become a Customer-Centric Organizationby Stephen Wunker and Jessica Wattman
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WORKING PAPER
Using Jobs to be Done to Become a Customer-Centric Organizationby Stephen Wunker and Jessica Wattman
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Who should use Jobs to be Done?Teams: Jobs can be used in almost any function. Beyond dedicated innovation teams, it is regularly used by those with responsibility for product development, customer insights, and marketing.
Context: Jobs has been successfully deployed across industries, including healthcare, financial services, consumer goods, IT, and education. It can premiumize products, strip out unnecessary features, enhance Go to Market approaches, or improve internal processes. |
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