How do you find an enduring formula for success when industries shift so fast? How can you assess markets that may barely exist? How can you sidestep rivals’ advantages by changing the game?

​New Markets Advisors specializes in tough strategic questions like these, with methods tailored to the unique competitive situations of quick-changing industries and disruptive innovation. Our founder’s mentor, Harvard Business School Professor Clayton Christensen, wrote the book on these topics, and through years of collaboration with him plus over a dozen years of client work, we have honed our approaches to deliver detailed, actionable guidance.

Chart Your Growth Plan With Confidence 

To determine how to compete differently, we team with clients to carefully consider sets of interlocking questions such as:
  1. Market Assessment: Where is your industry headed? Where will the profits be? Are there distinct scenarios for change? What compelling new markets are arising, and are there old ones to deprioritize? What customer segment(s) should you focus on?
  2. Competitive Advantage: What enduring advantages must you have, such as brand or internal capabilities? What are transient advantages that call for different approaches? What is the full range of options for strategic positioning in this industry? Are there new business models to evaluate? Which are the hardest to imitate? Which ones are the best fit for you?
  3. Strategy Execution: How can you execute on that strategic positioning? What strengths and gaps do you have? What range of bets should you place? What is your action plan? How will you measure progress and hold your team accountable?
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How We've Helped Our Partners Grow

Panasonic

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How a global electronics giant mapped the automotive future
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Mahindra

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How India’s largest vehicle manufacturer created a new category

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iRise

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How a visualization software pioneer unlocked white space opportunities in a rapidly changing industry

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FEATURED WORKING PAPER

Navigate Uncertainty with FutureCasting

If Covid-19 taught us anything, it’s that organizations need to be better prepared for future uncertainty. While the last few months witnessed an extraordinary surge in innovation and agility, many companies were caught by surprise and had to act fast in order to survive. Disruptions like these are only going to increase in frequency and intensity – so what can we do to prepare ourselves?
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Let's Build Your Growth Strategy Together

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