New Markets Advisors is a leading boutique firm founded in 2009 and focused on innovation. We help clients determine what to bring to market and how to do it successfully. We are experts in this space, widely published, and working with top companies around the world. We are both thinkers and doers who know you need more than slides; you need actionable recommendations.
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Our Distinct Model

We have spent over a dozen years teaming with companies large and small to navigate changing markets. Our services include designing growth strategies, defining new products, crafting go-to-market plans, and creating ongoing innovation capabilities. We understand the unique market and organizational dynamics in situations of major change, and we were designed from the ground-up to focus on these situations.

   

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Our Global Reach

We operate globally from our offices in Boston, San Juan, and Paris. Over the past dozen years, our work has spanned over 30 countries in various industries, including healthcare, financial services, consumer goods, and technology.
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The Experts at New Markets

Steve Wunker

​MANAGING DIRECTOR
Steve founded New Markets Advisors and has over 25 years of experience advising companies worldwide on creating and executing bold plans for growth
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Jerry Kackley

SENIOR ADVISOR
With 25+ years of experience as a senior marketing executive, Jerry offers proprietary, leading-edge work to clients who want to understand and influence market purchase decisions
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Jonathan Brill

SENIOR ADVISOR
An entrepreneur, a Fortune 50 tech executive, and an innovation consultant, Jon works with New Markets to help firms navigate uncertainty and thrive in the face of radical change
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Brad Lang

SENIOR ADVISOR
Brad has extensive general management, innovation, marketing, finance, and external partnership experience across his 25-year career with Procter & Gamble
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Jessica Wattman

DIRECTOR OF
SOCIAL INNOVATION
Dr. Jessica Wattman is a veteran at navigating environments in flux. Working mostly in the public and nonprofit sectors, she has deployed innovation methodologies to create trail-blazing programs in conflict areas and other unstable environments
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Dr. Tanya Knight

​​SENIOR ADVISOR
A member of the New Markets team since 2009, Dr. Tanya Knight works with clients from the pharmaceutical, consumer healthcare, and medical device sectors
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Charlotte Desprat

PARTNER
Charlotte has led projects across a wide range of fields, including medical technology, social media, and retail financial services.  Her work is often multinational in nature, reflecting her background in global affairs and diplomacy
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Marielle De Blois

PRINCIPAL
 Marielle is a seasoned growth strategy and innovation consultant, specializing in new market assessment, innovation strategies and Jobs to be Done. Prior to joining New Markets, she was a Brand Manager at Procter & Gamble, and an Account Supervisor at Hill Holliday
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Dan Paikowsky

PRINCIPAL
Working with companies ranging in size from pre-seed startups to F500 enterprises, Dan has charted a course to market for a number of new products and services, many of which have gone on to become recognized as leaders in their respective fields
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Lauren Chapey

MANAGER
Lauren is an expert researcher, with particular strength in the Jobs to Be Done methodology. She specializes in developing  growth and go-to-market strategies for companies across a variety of industries, from medical diagnostics to transportation technology
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Stach Jaran

​SENIOR ASSOCIATE
Having spent time working with entrepreneurial companies both domestically and abroad, Stach brings international experience in innovation and market research to New Markets. During his time as a consultant, Stach has worked to uncover unmet customer needs
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Peter Hale

SENIOR ASSOCIATE
Peter has deep expertise in economic and foreign policy research. Interested in the relationships between the public and private sectors, Peter previously worked for a leading German foreign policy NGO and one of Europe's largest PR firms
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Corina Pardo

SENIOR ASSOCIATE
Corina can best be described as a passionate learner. Her professional path has included multiple regions, various functions and companies ranging from Fortune 500 corporations to early-stage start-ups and family ventures. She has intentionally sought out theses opportunities with the purpose of becoming a well-rounded and strategic business leader.
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William O'Connor

ASSOCIATE
Bringing a passion for customer-centricity and innovative big ideas, William joins New Markets after graduating from Colby College with degrees in Philosophy and Creative Writing. He is interested in research and using the findings to bring new ideas and products to the conversation. 
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Catherine Treesh

ASSOCIATE
Catherine is an expert researcher and analyst who joined New Markets after earning a PhD in History from Yale University. Here she continues to analyze opportunities for growth within dynamic spaces. 
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Kristen Poor

VP OF MARKETING
Kristen brings over a decade of experience leading, managing, executing and tracking a wide range of marketing programs across several channels, with a strong emphasis on digital strategy, lead generation, thought leadership and branded events
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Angela Perozzi

RESEARCHER
​Angela is a seasoned market researcher. She has worked on innovation and strategy projects to uncover customer and market insights across of range of industries including social media, medical technology, consumer goods, and finance
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Janice Infanzón

HEAD OF ADMINISTRATION
Janice has over 25 years of experience in office administration, paralegal services, and marketing. At New Markets, she oversees payroll, accounts, HR, and other administrative duties that keep New Markets' offices running smoothly
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 Saniya Purohit

ASSOCIATE
Saniya Purohit is a Senior at Northeastern University, where is she studying Business Administration with a Concentration in Finance and minoring in French and International Affairs. Prior to New Markets Advisors, Saniya has interned in various capacities at government advisories, consultancies, and investment banks.
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Sol Martínez

BUSINESS DEVELOPMENT ASSOCIATE
Sol works to build and execute New Markets' business development strategy. She also takes a leading role in shaping the firm's online presence and marketing initiatives.
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JOIN US

Join Our Team of Innovators

We are seeking smart, driven, self-starting individuals to join our tight-knit diverse consulting team. Explore open positions below.
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Have A Conversation With Us

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