We are experts in spotting market-changing OPPORTUNITIES, commercializing new concepts, and building innovation capabilities

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​New Markets is a leading boutique firm founded in 2009 that specializes in innovation opportunities and capabilities. 
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While we work worldwide and across many industries, our focus is on clients in North America and Europe in healthcare, financial services, consumer goods, and technology. One of our core methodologies – Jobs to be Done – is a topic on which we literally wrote the book and have a 15-year track record executing. 

​We are world-class in what we do: our leadership developed one of the first smartphones, worked for years with Harvard’s Clayton Christensen, publishes very widely, and has keynoted events in a dozen countries. We are both thinkers and doers who know that clients need more than slides – they need actionable results.  

Our distinct Model

Our team