Caroline Thibault
SENIOR ASSOCIATE
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Caroline drives innovation through empathetic research. Her expertise lies in leveraging human-centered design and strategic business problem-solving to deeply understand people and their problems, then build tailored solutions that make their lives easier and have positive social impact.
Before joining the team, Caroline led a civic design team with the Boston Mayor’s Office to conduct community research and develop solutions to improve food access, security, and justice in the city. Her solutions prioritized dignity, autonomy, and cultural relevance through food. She was a product designer at Wayfair, where she optimized the customer experience across four specialty and luxury retail brands. Caroline has created inventive products and services such as a peer-to-peer rental platform, unconventional corporate workshops for improving accessibility and inclusion, a multi-media mindful cooking app, and community nature programs facilitated by tech. She approaches complex problem-solving with rigorous research and a human approach. She uncovers insights through deep observation, careful listening, and holistic analysis. Her consulting background spans the advertising, technology, and arts industries with a focus on Jobs to Be Done, UX research, usability testing, and UX/UI design methodologies. Caroline graduated summa cum laude from Northeastern University with a B.S. in Business and Design, along with concentrations in Marketing and Experience Design. Upon graduation, she was awarded the Huntington 100 Award for being one of the university’s most outstanding and influential students. She studied in Japan, Italy, and Boston, grew up in the US and Belgium, and speaks French. |
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