JOBS TO BE DONE
Build a More Customer-Centric Organization |
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Build a More Customer-Centric Organization |
Understand Your Customers and Shifting Trends in Your MarketOver the past dozen years, our firm has developed and refined a unique way to turn the theory of Jobs to be Done into winning innovations, product strategies, and actionable business plans. Our firm’s leadership worked for years to develop and refine the concept with Clayton Christensen, the Harvard Business School professor who first popularized the Jobs to be Done theory. We now stand as a global leader in Jobs to be Done, having a long trajectory applying it to hundreds of contexts and helping companies outperform their competitors. Our team has written extensively on the subject, including in our award-winning book: Jobs to be Done: A Roadmap for Customer-Centered Innovation
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FEATURED WORKING PAPER
Using Jobs to be Done to Become a Customer-Centered OrganizationJobs to be Done is a theory about how customers make decisions. It helps us understand why customers buy what they buy, allowing us to proactively design solutions that are more likely to succeed in the market. This working paper explains our step-by-step method for using Jobs to be Done, and illustrates our process with a Twitter case study
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