WORKING PAPER

The Power of Jobs to be Done for Consumer-Oriented Businesses

by Marielle De Blois

COMPANIES ARE CONSTANLY SEEKING INNOVATIONS
​TO STAY AHEAD.

Without a clear understanding of customer needs and wants, developing new products can be risky business. More often than not, innovations fail because they aren’t solving an actual consumer problem. Jobs to be Done can fix that.

HOW CAN JOBS TO BE DONE
​HELP YOU ACHIEVE ​THESE GOALS? 

This paper provides a detailed look at
​how to use Jobs to be Done to:

BECOME A BETTER INNOVATOR
Identify gaps in the market and explore new avenues for growth by understanding the core reasons consumers “hire” your solutions or use totally different approaches to accomplish their Jobs.
​
UNLOCK MARKET EXPANSION OPPORTUNITIES
Incorporate customer insights into your strategic planning and business strategies to ensure that your efforts are aligned with customer needs.
​
CRAFT A COMPELLING BRAND STRATEGY
Connect with your customers at a deeper level by developing a brand strategy that resonates with their underlying motivations, fostering loyalty and differentiation in the marketplace.

Catch a Preview of our Paper​

Download Full Working Paper

ABOUT THE AUTHOR

​​Marielle is a seasoned growth strategy and innovation consultant, specializing in new market assessment, innovation strategies and Jobs to be Done...

READ MORE >

---

Download Full Working Paper

More from Consumer Industries

​How a leading U.S. dairy
​brand captured new growth opportunities by uncovering unmet customer needs

 LEARN MORE >

Humanizing Your Brand: Why You Need To and How To Do It
​
​LEARN MORE >

​The 10 Reasons People
​Buy Products

​LEARN MORE >

Let's Work Together
to Help Achieve Your Goals

Fill out the form below to start the conversation about working with New Markets Advisors

Shape Divider - Style tilt_opacity