Marielle De Blois
PRINCIPAL
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Marielle is a seasoned growth strategy and innovation consultant, specializing in new market assessment, innovation strategies, and Jobs to be Done. During her time at New Markets, she has helped dozens of companies identify and capitalize on new sources of growth, launch new products, conduct full re-brands to differentiate from competitors, create customer-centric solutions, assess the current state and future potential of target markets, lead innovation workshops, and build capabilities to make innovation sustainable and repeatable. Marielle works across a range of industries including consumer goods, healthcare and technology.
Prior to joining New Markets Advisors, Marielle worked for four years at Procter & Gamble’s regional headquarters for Latin America, where she led the brand strategy for head&shoulders across the region, including developing and implementing the brand’s overall innovation strategy, launching four new products and designing their go-to-market strategies, messaging, and multi-channel marketing plans. She also spearheaded the digital strategy for head&shoulders across Latin America and developed the ongoing communication strategy for the brand, including a complete rebranding campaign. Marielle also has vast experience in the healthcare and education sectors. As an account supervisor for Hill Holliday, she led the marketing strategy for a newly launched product by Novartis. She also founded an adult education start-up for the Latin American market. Marielle received her MBA magna cum laude from Babson College, and her BA summa cum laude from Universidad Metropolitana in Caracas, Venezuela. She currently serves as an academic and business advisor to undergraduate students at Harvard University. She speaks Spanish and French. |
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