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NEW MARKETS & AI
Determine AI's True Potential for Your Business |
How We Can Help
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As specialists in the business end of disruption, New Markets has deep expertise in how organizations can seize the opportunity that new technologies provide. We do this as an independent firm that is not vested in a particular platform or trying to sell IT development services.
Our engagements with clients typically range from 6 weeks to 5 months, and they deploy well-proven methods developed over our 14 years as a firm, as well as in the 6 prior years as close colleagues of Clayton Christensen. Our approaches include the following ways to tackle the three themes found in our working paper, Three Routes to Embracing AI |
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We also help organizations determine their relative amount of focus among these initiatives, how to organize to achieve their various goals, and how to plan the development of their efforts over time in a context where much will continue to remain uncertain.
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FEATURED ARTICLE
Three Routes for Embracing AIEnterprises struggle with disruption. Their records of dealing with major disruptive technologies – such as the advent of the web, smartphone, and cloud – are generally not encouraging. Responses are often too narrow, reactive, and late. In our team’s close collaborations with the late Harvard Business School Professor Clayton Christensen and since, we’ve seen a relatively small number of enterprises rise to the challenge and capture the upside of upheaval.
It isn’t easy, but a playbook does exist. AI promises at least as much disruption as those other technologies. It carries innumerable dangers: poor quality outputs, employee alienation, new forms of competition, regulatory crackdown, and many more. But it also offers tremendous promise, such as through hyper-tailored offerings, lightning-fast responsiveness, and step-changes in costs. In our work with AI for over a decade, we’ve seen organizations reap these bounties. This paper provides a close look at how to handle the disruption, drawing on lessons and case studies of organizations small and giant alike. Unlike with other initiatives, you won’t be able to work over distinct time horizons with different levels of urgency, because the industry’s rate of change won’t allow you that luxury. You’ll need to move at the speed of the market. We’ll show you how and give you examples in our working paper.  |
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Our Approach is as Simple as ABC
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FEATURED ARTICLE
How A Chief Product Officer is Infusing AI Into The Product RoadmapAI has rapidly become a priority for product teams in all manner of software companies, but it's often not easy to incorporate the technology. AI capabilities are changing fast, there are many distinct forms of AI to consider, relevant training data may not be easily accessible, and outputs aren’t always reliable.
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Client Impact Stories
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FEATURED ARTICLE
What is the Potential of Generative AI
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Let's Embrace AI Together
Fill out the form below to start the conversation about working with New Markets Advisors
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New Markets Advisors is a boutique consulting firm that helps companies determine what to bring to market and how to do it successfully
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