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  • About
  • Capabilities
    • Jobs to be Done
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities
    • New Markets & AI
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Results
  • Thinking
  • Contact
CASE STUDY

Helping a tech giant
​revamp its AI strategy
and area of focus

Tech Giant in Asia
OBJECTIVE
One of Asia’s largest and most-storied tech companies needed to revamp its AI strategy. The firm had allowed individual business units to direct their own AI investments, leading to scattershot competencies that lacked critical mass, were isolated, and did not give the company a reputation as an AI powerhouse. To sort out its strategic direction, it asked for New Markets’ help.
APPROACH
  • ​Assessed over a dozen ways to approach AI, from quantum computing through to computer vision, algorithmic AI, and more
  • Investigated growth drivers, potential technology inflection points, risks, and strategic fit with the company’s strengths and customer set
  • Recommended focus on two technical competencies that would cross business units and position the client as a clear leader in these fields
IMPACT
The client invested in becoming a recognized leader in two focal areas that spanned customer types from manufacturing to retail to public safety. Its solutions today are known for being platform-neutral, easy to deploy, and intuitive for users.
GROWTH STRATEGIES | JOBS TO BE DONE
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New Markets Advisors is a boutique consulting firm that helps companies determine what to bring to market and how to do it successfully

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