Tech Giant in Asia
OBJECTIVE
One of Asia’s largest and most-storied tech companies needed to revamp its AI strategy. The firm had allowed individual business units to direct their own AI investments, leading to scattershot competencies that lacked critical mass, were isolated, and did not give the company a reputation as an AI powerhouse. To sort out its strategic direction, it asked for New Markets’ help.
APPROACH
  • ​Assessed over a dozen ways to approach AI, from quantum computing through to computer vision, algorithmic AI, and more
  • Investigated growth drivers, potential technology inflection points, risks, and strategic fit with the company’s strengths and customer set
  • Recommended focus on two technical competencies that would cross business units and position the client as a clear leader in these fields
IMPACT
The client invested in becoming a recognized leader in two focal areas that spanned customer types from manufacturing to retail to public safety. Its solutions today are known for being platform-neutral, easy to deploy, and intuitive for users.
GROWTH STRATEGIES | JOBS TO BE DONE