CONSUMER INDUSTRIES
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CONSUMER INDUSTRIES
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FEATURED WORKING PAPER
What Behavior Changes Will Last After COVID-19?COVID-19 has forced us to live and work differently. Some of these new approaches are cumbersome, but others are surprisingly better. What new behaviors will stick? In this paper, we explain six factors that lead to lasting behavior change, and describe how to use market research to assess whether and how your customers will revert to old patterns or be permanently altered.
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