Consumers’ lifestyles and needs are evolving quickly, and the pressure to create products that elevate experiences is bearing down on the consumer goods industry. Nimble competitors are racing to address these changes. To sustain growth, it is time to bring innovation not just to products, but to marketing, sales, operations, and business models.
 
Across dozens of categories, New Markets Advisors has a long history of helping consumer goods businesses define their innovation roadmaps, stretch their brands, address under-consuming populations, uncover unique insights, change how they market and sell, and transform business models. 
FEATURED WORKING PAPER

The Power of Jobs to be Done for Consumer -Oriented Businesses

This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
​
  • Become a Better Innovator through identifying market gaps as well as routes for competing in new ways
  • Unlock Market Expansion Opportunities through tying consumer insights to growth strategies
  • Craft a Brand Strategy that resonates with consumers at both a functional and emotional level

How is Jobs to be Done different from other research methods?   
READ THE WORKING PAPER >

Explore Our Client Impact in Consumer Industries

Tillamook

Lorem Ipsum

Lorem Ipsum >
How a leading U.S. dairy brand captured new growth opportunities by uncovering unmet customer needs

​LEARN MORE >

PepsiCo

Lorem Ipsum

Lorem Ipsum >
Anticipating how PepsiCo global operations may change in the next decade

​LEARN MORE >

Mahindra

Lorem Ipsum

Lorem Ipsum >
How India’s largest vehicle manufacturer created a new category

​LEARN MORE >
Shape Divider - Style tilt
"New Markets’ Jobs to be Done research provided a fresh perspective on our business that has influenced thinking across the organization. The insights the team delivered gave us a unique and extremely valuable understanding of the reasons behind the different ways our customers shop."
- Dan Dombey, VP of Strategic Planning and Corporate Development, PetSmart
Shape Divider - Style tilt

Let's Work Together to Innovate for Your Consumers

Shape Divider - Style tilt_opacity