Let's Connect
New Markets Advisors
  • About
  • Capabilities
    • Jobs to be Done
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Results
  • Thinking
  • Non-Profit Work
    • Arts & Culture
    • Social Innovation
  • Contact
  • About
  • Capabilities
    • Jobs to be Done
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Results
  • Thinking
  • Non-Profit Work
    • Arts & Culture
    • Social Innovation
  • Contact
CONSUMER INDUSTRIES

Embrace and Shape Consumers' Changing Needs

Shape Divider - Style tilt
Consumers’ lifestyles and needs are evolving quickly, and the pressure to create products that elevate experiences is bearing down on the consumer goods industry. Nimble competitors are racing to address these changes. To sustain growth, it is time to bring innovation not just to products, but to marketing, sales, operations, and business models.
 
Across dozens of categories, New Markets Advisors has a long history of helping consumer goods businesses define their innovation roadmaps, stretch their brands, address under-consuming populations, uncover unique insights, change how they market and sell, and transform business models. 
Let's Connect
FEATURED WORKING PAPER

What Behavior Changes Will Last After COVID-19?

COVID-19 has forced us to live and work differently. Some of these new approaches are cumbersome, but others are surprisingly better. What new behaviors will stick? In this paper, we explain six factors that lead to lasting behavior change, and describe how to use market research to assess whether and how your customers will revert to old patterns or be permanently altered.
DOWNLOAD WORKING PAPER >

Explore Our Client Impact in Consumer Industries

Tillamook

Lorem Ipsum

Lorem Ipsum >
How a leading U.S. dairy brand captured new growth opportunities by uncovering unmet customer needs

​LEARN MORE >

PepsiCo

Lorem Ipsum

Lorem Ipsum >
Anticipating how PepsiCo global operations may change in the next decade

​LEARN MORE >

Mahindra

Lorem Ipsum

Lorem Ipsum >
How India’s largest vehicle manufacturer created a new category

​LEARN MORE >
Explore More
Shape Divider - Style tilt
Picture
"New Markets’ Jobs to be Done research provided a fresh perspective on our business that has influenced thinking across the organization. The insights the team delivered gave us a unique and extremely valuable understanding of the reasons behind the different ways our customers shop."
- Dan Dombey, VP of Strategic Planning and Corporate Development, PetSmart
Shape Divider - Style tilt

Let's Work Together to Innovate for Your Consumers

Let's Connect
Shape Divider - Style tilt_opacity
Picture
New Markets Advisors is a boutique consulting firm that helps companies determine what to bring to market and how to do it successfully

ABOUT

RESULTS

​BLOG

CONTACT US

JOIN OUR TEAM


HEADQUARTERS  |  50 FRANKLIN STREET  |  SECOND FLOOR  |  BOSTON, MA 02110  |  UNITED STATES  |  TEL. +1 617 936 4035
New Markets Advisors © 2023  - Terms of Use - Privacy Policy