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CONSUMER INDUSTRIES
Embrace and Shape Consumers' Changing Needs |
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Consumers’ lifestyles and needs are evolving quickly, and the pressure to create products that elevate experiences is bearing down on the consumer goods industry. Nimble competitors are racing to address these changes. To sustain growth, it is time to bring innovation not just to products, but to marketing, sales, operations, and business models.
Across dozens of categories, New Markets Advisors has a long history of helping consumer goods businesses define their innovation roadmaps, stretch their brands, address under-consuming populations, uncover unique insights, change how they market and sell, and transform business models.
Across dozens of categories, New Markets Advisors has a long history of helping consumer goods businesses define their innovation roadmaps, stretch their brands, address under-consuming populations, uncover unique insights, change how they market and sell, and transform business models.
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FEATURED WORKING PAPER
What Behavior Changes Will Last After COVID-19?COVID-19 has forced us to live and work differently. Some of these new approaches are cumbersome, but others are surprisingly better. What new behaviors will stick? In this paper, we explain six factors that lead to lasting behavior change, and describe how to use market research to assess whether and how your customers will revert to old patterns or be permanently altered.
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Explore Our Client Impact in Consumer Industries
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How a leading U.S. dairy brand captured new growth opportunities by uncovering unmet customer needs LEARN MORE > |
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"New Markets’ Jobs to be Done research provided a fresh perspective on our business that has influenced thinking across the organization. The insights the team delivered gave us a unique and extremely valuable understanding of the reasons behind the different ways our customers shop."
- Dan Dombey, VP of Strategic Planning and Corporate Development, PetSmart
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New Markets Advisors is a boutique consulting firm that helps companies determine what to bring to market and how to do it successfully
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