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    • Steve Wunker | Speaker and Advisor
  • About
  • Capabilities
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities >
      • Innovative Leader
    • AI Strategy Consulting
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Methodologies
    • Jobs to be Done
    • FutureCasting
    • Costovation
    • Go-to-Market Path
  • Results
  • Thinking
  • Contact
    • Get in Touch
    • Steve Wunker | Speaker and Advisor
CONSUMER INDUSTRIES

Embrace and Shape Consumer's Changing Needs

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Consumers’ lifestyles and needs are evolving quickly, and the pressure to create products that elevate experiences is bearing down on the consumer goods industry. Nimble competitors are racing to address these changes. To sustain growth, it is time to bring innovation not just to products, but to marketing, sales, operations, and business models.
 
Across dozens of categories, New Markets Advisors has a long history of helping consumer goods businesses define their innovation roadmaps, stretch their brands, address under-consuming populations, uncover unique insights, change how they market and sell, and transform business models. 
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FEATURED WORKING PAPER

The Power of Jobs to be Done for Consumer -Oriented Businesses

This paper provides a detailed look at how Jobs to be Done research methods can enable you to:
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  • Become a Better Innovator through identifying market gaps as well as routes for competing in new ways
  • Unlock Market Expansion Opportunities through tying consumer insights to growth strategies
  • Craft a Brand Strategy that resonates with consumers at both a functional and emotional level

How is Jobs to be Done different from other research methods?   
READ THE WORKING PAPER >

Explore Our Client Impact in Consumer Industries

Tillamook

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How a leading U.S. dairy brand captured new growth opportunities by uncovering unmet customer needs

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PepsiCo

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Anticipating how PepsiCo global operations may change in the next decade

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Mahindra

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How India’s largest vehicle manufacturer created a new category

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"New Markets’ Jobs to be Done research provided a fresh perspective on our business that has influenced thinking across the organization. The insights the team delivered gave us a unique and extremely valuable understanding of the reasons behind the different ways our customers shop."
- Dan Dombey, VP of Strategic Planning and Corporate Development, PetSmart
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Let's Work Together to Innovate for Your Consumers

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New Markets Advisors is a boutique consulting firm that helps companies determine what to bring to market and how to do it successfully

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