We understand that consulting for tech companies requires unique skills. Fine details can matter enormously, markets and ecosystems can be complex, purchase processes can be convoluted, and competition moves ultra-fast. Tech consulting has been a cornerstone of New Markets Advisors since our founding. Even before that, our management led development of one of the world’s first smartphones, helped create the mobile marketing industry, and worked with a wide range of tech firms to seize the upsides in rapid change. We get tech.
 
Today, we bring decades of experience working with some of the world’s largest and most innovative technology leaders, along with an array of scrappy start-ups, to help companies of all sizes plan for new growth, get personal at scale, hone product roadmaps, assess markets, transform business models, create customer-centric experiences, and build innovation capabilities.
FEATURED MINIBOOK

Jobs to be Done
​in Tech

How to Take the Guesswork Out of Innovation
In the exhilarating world of tech, imaginations can run wild. The possibilities seem endless. It’s alluring, and hazardous. When the
​product is so enticing, it’s easy to lose focus on the customer. 

Don’t. As in most other industries, the customer’s needs ultimately drive product success. Companies that aren’t rooted in a deep understanding of customers will struggle to find product-market fit and to continue growing once competition inevitably materializes​.
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Explore How we have Accelerated Our Clients' Businesses in the Tech Industry

iRise

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How a software pioneer unlocked white space opportunities in a rapidly changing industry

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Twitter

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How an iconic innovator launched to the forefront of academic research with new data products
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Panasonic

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How a global electronics giant mapped the automotive future

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FEATURED ARTICLE

Applying a Neglected Clayton Christensen Concept to Virtual Reality

Harvard’s Clayton Christensen is famed for several concepts in business such as disruptive innovation, Jobs to be Done, and organizing firm cultures around Resources, Processes, and Priorities. But one contribution of his has been broadly neglected, even if the seminal 2001 article which produced it also made popular the phrase “skate to where the puck will be.” It’s the concept of how cycles of business ecosystem integration and modularity spawn new market opportunities.
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"Partnering with New Markets Advisors on a Jobs to be Done project for the Twitter developer platform accelerated short term experiment definition and long term vision planning. As Twitter embarks on a mission to decentralize, in part through the developer platform, we continue to refer back to the emotional and functional needs that New Markets expertly uncovered. Thank you New Markets!"
- Greg Lyon, Group Product Manager, Twitter
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Let's Work Together to Stay One Step Ahead in the Tech Industry

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