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TECHNOLOGY
Harness Growth in the Ever-Changing Tech Industry |
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We understand that consulting for tech companies requires unique skills. Fine details can matter enormously, markets and ecosystems can be complex, purchase processes can be convoluted, and competition moves ultra-fast. Tech consulting has been a cornerstone of New Markets Advisors since our founding. Even before that, our management led development of one of the world’s first smartphones, helped create the mobile marketing industry, and worked with a wide range of tech firms to seize the upsides in rapid change. We get tech.
Today, we bring decades of experience working with some of the world’s largest and most innovative technology leaders, along with an array of scrappy start-ups, to help companies of all sizes plan for new growth, get personal at scale, hone product roadmaps, assess markets, transform business models, create customer-centric experiences, and build innovation capabilities.
Today, we bring decades of experience working with some of the world’s largest and most innovative technology leaders, along with an array of scrappy start-ups, to help companies of all sizes plan for new growth, get personal at scale, hone product roadmaps, assess markets, transform business models, create customer-centric experiences, and build innovation capabilities.
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FEATURED ARTICLE
Applying a Neglected Clayton Christensen Concept to Virtual RealityHarvard’s Clayton Christensen is famed for several concepts in business such as disruptive innovation, Jobs to be Done, and organizing firm cultures around Resources, Processes, and Priorities. But one contribution of his has been broadly neglected, even if the seminal 2001 article which produced it also made popular the phrase “skate to where the puck will be.” It’s the concept of how cycles of business ecosystem integration and modularity spawn new market opportunities.
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Explore How we have Accelerated Our Clients' Businesses in the Tech Industry
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How a software pioneer unlocked white space opportunities in a rapidly changing industry LEARN MORE > |
How an iconic innovator launched to the forefront of academic research with new data products LEARN MORE > |
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"When we wanted to learn the Jobs to be Done skill, we evaluated a handful of consultants. Our choice of New Markets has turned out to be excellent. Their expertise in the concepts and their practice along with their thoughtful mentoring has helped in applying this new skill in our day-to-day work. This has given us a new perspective and ability to spot opportunities."
- Bhaskar Venkatasubramanian, Innovation Program Manager, Cognizant Technology Solutions
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New Markets Advisors is a boutique consulting firm that helps companies determine what to bring to market and how to do it successfully
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