EXPERIENCED HANDS IN FAST-CHANGING TECH INDUSTRIES
The concepts of “disruptive innovation” and “Jobs to be Done” first took root in the technology industry. Our founder, Steve Wunker, led development of one of the first smartphones back in the 1990s, prior to working with Clayton Christensen for six years to build out his consulting firm, Innosight. Over the course of many years and many technology strategy consulting engagements, we have worked with a wide range of companies to hone product roadmaps, assess markets, change business models, and build innovation capabilities.
New Markets’ IT strategy consulting clients include Fortune 10 companies, as well as rapidly-growing challengers and new start-ups. We believe that working with a span of tech companies makes us savvier consultants and realistic advisors about how markets are likely to evolve. And since we’ve established several tech companies ourselves, we truly understand how companies need rapidly-actionable recommendations, not just slides and insights.
CAPABILITIES IN TECHNOLOGY
Our technology strategy consulting approach is distinguished in several ways:
TECHNOLOGY CASE STUDY
iRise was one of the first visualization software programs to come to market, but as the demand for visualization services grew, so did the number of iRise’s low-end competitors. iRise ruled the top-end of the industry but needed a way to ensure it could continue to grow successfully.
Using Jobs to be Done as our framework, New Markets Advisors found that while there were ways iRise could improve its visualization software, focusing just on that wouldn’t solve the core disruption the low-end players were creating. Instead, iRise could fight its disruptors by broadening the playing field and addressing an adjacent area where users were struggling: in requirements management, the step before visualization in which business and technical stakeholders hash out the project vision.
iRise subsequently released a new version of its premier software that also facilitates requirements management and positions the company in a new space in that field. By addressing core jobs to be done and holistically considering pain points, iRise has distinguished itself from its competitors in a dramatic way, and it is the only visualization package to offer requirements management tools.