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  • About
  • Capabilities
    • Jobs to be Done
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Results
  • Thinking
  • Non-Profit Work
    • Arts & Culture
    • Social Innovation
  • Contact
CASE STUDY

How a global electronics
giant mapped the automotive future

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OBJECTIVE
In developing a product roadmap for its Connected Vehicle (CV) business, Panasonic wanted to understand the various needs of U.S. Departments of Transportation (DOTs).
APPROACH
  • We conducted in-depth interviews with managers and executives from DOTs across the country and experts on connected mobility, identifying their most pressing concerns and priorities ​around adopting CV technology
  • Our findings were then grounded in secondary research on the CV ecosystem, including ongoing and past CV initiatives, competitive intelligence, and information on startups in the CV space 
  • Insights drawn from this research were then synthesized into clear recommendations for Panasonic: what to build, which customers to target, whom to sell to, and how to accelerate the growth of Panasonic’s CV offerings ​
IMPACT
We uncovered the most common Jobs to be Done of state DOTs and used those findings to shape a game plan for Panasonic’s CV business. We identified value propositions and outlined sales strategies that were tailored to well-defined segments of Panasonics’ CV customer base.
GROWTH STRATEGIES
additional case studies
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