OBJECTIVE
In developing a product roadmap for its Connected Vehicle (CV) business, Panasonic wanted to understand the various needs of U.S. Departments of Transportation (DOTs).
APPROACH
  • We conducted in-depth interviews with managers and executives from DOTs across the country and experts on connected mobility, identifying their most pressing concerns and priorities ​around adopting CV technology
  • Our findings were then grounded in secondary research on the CV ecosystem, including ongoing and past CV initiatives, competitive intelligence, and information on startups in the CV space 
  • Insights drawn from this research were then synthesized into clear recommendations for Panasonic: what to build, which customers to target, whom to sell to, and how to accelerate the growth of Panasonic’s CV offerings ​
IMPACT
We uncovered the most common Jobs to be Done of state DOTs and used those findings to shape a game plan for Panasonic’s CV business. We identified value propositions and outlined sales strategies that were tailored to well-defined segments of Panasonics’ CV customer base.
GROWTH STRATEGIES