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  • About
  • Capabilities
    • Jobs to be Done
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Results
  • Thinking
  • Contact
HEALTHCARE & LIFE SCIENCES

Disrupt and Prosper Within Healthcare and Life Sciences

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Healthcare and life sciences are undergoing relentless disruption. New therapies, atypical care paths and influencers, novel payment models, and digital health are changing long-established formulas for success. To win on this shifting ground, companies need to understand what can drive new types of decisions across a range of healthcare stakeholders, and they must think cross-functionally about how solutions can win. Whether you are evaluating new offerings, penetrating new markets, launching new products, or transforming your business model, we know how to tackle the challenge in ways that don’t just cut-and-paste from the old playbook.
 
Our firm has extensive experience applying proven innovation processes for the unique challenges and constraints of healthcare and life sciences firms worldwide, from pharmaceutical companies and device manufacturers to healthcare providers and payers. Our leadership worked extensively with Harvard Business School Professor Clayton Christensen to put together his seminal book on healthcare innovation, The Innovator’s Prescription. We pair our deep understanding of medical environments with sharp analytics, strategic foresight, and robust research, and we partner with clients to identify the right opportunities and design creative, forward-thinking strategies to tackle them.

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FEATURED ARTICLE

Remote Patient Monitoring Goes Mainstream, and Healthcare Transformation Follows

Remote patient monitoring has finally gone mainstream. After more than two decades of cultivation – from cardiac telemetry to Bluetooth-enabled blood pressure cuffs and now to wearable devices – the technological progress of remote patient monitoring (RPM) has finally intersected with other trends in medicine such as telehealth to make this a normal, everyday practice. Will it remain that way? If it does, what will the impacts be?
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Explore Our Client Impact in Healthcare & Life Sciences

Boehringer Ingelheim

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How a leading European pharma company enabled its embrace of digital health
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Boston Scientific

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Launching a cutting-edge diagnostic tool for heart failure

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Roche

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How a medtech giant adapted its sales model to its evolving product portfolio
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"New Markets Advisors really understands healthcare transformation, and the team is both rigorous and imaginative in figuring out its business implications."
- Nicole Wahl, Marketing Director, Growth Franchise, Boston Scientific
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Let's Work Together to Make Your Organization More Innovative Today

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New Markets Advisors is a boutique consulting firm that helps companies determine what to bring to market and how to do it successfully

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