WORKING PAPER
Three Routes
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WORKING PAPER
Three Routes
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Their records of dealing with major disruptive technologies – such as the advent of the web, smartphone, and cloud – are generally not encouraging. Responses are often too narrow, reactive, and late. In our team’s close collaborations with the late Harvard Business School Professor Clayton Christensen and since, we’ve seen a relatively small number of enterprises rise to the challenge and capture the upside of upheaval. It isn’t easy, but a playbook does exist.
It carries innumerable dangers: poor quality outputs, employee alienation, new forms of competition, regulatory crackdown, and many more. But it also offers tremendous promise, such as through hyper-tailored offerings, lightning-fast responsiveness, and step-changes in costs. In our work with AI for over a decade, we’ve seen organizations reap these bounties. |
Download the Full Working Paper
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