New Markets Advisors
  • About
    • Our Distinct Model
    • Team
    • Join Us
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    • Develop Growth Strategies
    • Uncover Jobs to be Done
    • Build Innovation Capabilities
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​

​Introducing Jobs to be Done

As individuals go about their days, they make countless decisions.  They decide whether to take a train or request an Uber.  They choose to purchase a particular brand of toothpaste.  They opt for a new software vendor for the office.  Yet despite the massive amounts of data we possess on what individuals buy or do, we have comparatively little insight into the “why.”  Without that insight into what drives customer behavior, organizations struggle to predict what consumers will do next.  Jobs to be Done: A Roadmap for Customer-Centered Innovation offers businesses a way to understand what customers need and how they will make decisions, allowing them to design solutions that excel in the market.
 
The Jobs to be Done concept was first popularized by Harvard Business School professor Clayton Christensen in his groundbreaking book The Innovator’s Solution.  Since that time, we’ve worked to develop a practical framework and set of tools for helping innovators – from entrepreneurs to those at Fortune 500 companies – put the concept into action.
Our Jobs Roadmap offers a step-by-step approach to launching better innovations.  This includes walking on both sides of the line to make sure that your new solutions both delight customers and satisfy key business targets.  We also show you how to apply the same framework to fit different innovation goals (e.g., product development vs. process innovation) in B2C, B2B, and public sector contexts.
Jobs to be Done Roadmap

​Innovation Tools and Frameworks


Test your ability to identify Jobs to be Done and put the Jobs Atlas to use with our Interactive Jobs Quiz!

Start using Jobs to be Done today with some helpful tools from the book:
  • Chart your journey with our Jobs Roadmap
  • Refer to our Quick Reference Guide for an introduction to our theory and process
  • Understand how Jobs thinking can lead to action with our Common Strategies for Creating Success
  • Define your project's focus using our guide to Scoping Innovation Projects
  • Discover our 5 D's of Successful Strategy​
  • Learn more about disciplined experimentation by downloading Chapter 12 

Visit our Jobs to be Done blog
Jobs to be Done Book

​Download Chapter 1

Special Recognition

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  • Finalist for the 2016 Best Books Awards in the General Business category, from a competitive field of over 2,000 entries.
  • Bronze Medal winner from American Business Awards.  Learn more
  • Finalist for best business book in the Eric Hoffer Book Awards.  Learn more



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What people are saying


Meet the authors

Steve Wunker
Steve Wunker
Jessica Wattman
Jessica Wattman
Dave Farber
Dave Farber

WHERE TO BUY

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BUY NOW FROM AMAZON
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BUY NOW FROM BARNES&NOBLE
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BUY NOW FROM INDIEBOUND
For bulk orders, please contact HarperCollins Leadership
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ABOUT
Our Distinct Model
​Team
​Join

SERVICES
dEVELOP growth strategIES
UNCOVER JOBS TO BE DONE 
BUILD INNOVATION CAPABILITIES


​​

INDUSTRIES
Arts and culture
​consumer goods 
financial services
healthcare
Social Innovation
Technology

​

PAST WORK
success Stories
recent clients
Testimonials

OUR THINKING
Leading through the coronavirus
books
working papers
articles
blog
SPEAKING ENGAGEMENTS

NEW MARKETS ADVISORS
50 Franklin Street
​Second Floor
Boston, MA 02110
United States

Tel. +1 617 936 4035

Contact Us

New Markets Advisors: Empowering Companies to COMPETE DIFFERENTLY ​© Copyright 2021. All Rights Reserved. Terms of Use. PRIVACY POLICY.
  • About
    • Our Distinct Model
    • Team
    • Join Us
  • Services
    • Develop Growth Strategies
    • Uncover Jobs to be Done
    • Build Innovation Capabilities
  • Industries
    • Arts and Culture
    • Consumer Goods
    • Financial Services
    • Healthcare
    • Social Innovation
    • Technology
  • Past Work
    • Success Stories
    • Recent Clients
    • Testimonials
  • Our Thinking
    • Leading through the Coronavirus Crisis
    • Books
    • Working Papers
    • Articles
    • Blog
    • Speaking Engagements
  • Contact