Recent years have introduced unprecedented competition and challenges for arts and culture organizations. With ever-increasing access to entertainment and information, as well as changing tourism habits, arts and culture groups face unique challenges in staying relevant and adaptive.
 
This calls for creative solutions. Leveraging our world-class experience in innovation, Jobs to be Done and capturing new markets, our team can help your organization identify novel opportunities for growth, re-think how to engage with your audience and donors, develop new revenue streams, and reimagine your organization to meet your customers’ evolving needs.

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Re-Thinking Museums: How to Attract More Visitors, More Often

From the first few months of lockdown to ongoing travel restrictions, COVID-19 has forced many museums outside of their comfort zone. To survive, they had to redefine what they stood for and how they engaged with the surrounding community – even if it meant stepping into completely new territory.
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Explore Our Client Impact in Arts & Culture

The Florida Museum of Photographic Arts 

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​Helping a photography museum build a strong community of loyal visitors

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The Soulsville Foundation

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​How a Memphis non-profit drummed up widespread support from out-of-town donors

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"The Soulsville Foundation is a complicated nonprofit in that we are one organization that operates three distinct, but related, entities. New Markets Advisors did a superb job of not only understanding that in great detail, but also helping us realize what motivates donors the most, given the vast and varied work we do. Their Journey Mapping process with national and international donors was meticulous and the results they yielded have already reshaped the way we approach and maintain relationships with supporters."
- Richard Greenwald, President & CEO, Soulsville Foundation 
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Let's Work Together to Enrich Lives Through Arts & Culture

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