Let's Connect
New Markets Advisors
  • About
  • Capabilities
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities >
      • Innovative Leader
    • AI Strategy Consulting
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Methodologies
    • Jobs to be Done
    • FutureCasting
    • Costovation
    • Go-to-Market Path
  • Results
  • Thinking
  • Contact
    • Get in Touch
    • Steve Wunker | Speaker and Advisor
  • About
  • Capabilities
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities >
      • Innovative Leader
    • AI Strategy Consulting
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Methodologies
    • Jobs to be Done
    • FutureCasting
    • Costovation
    • Go-to-Market Path
  • Results
  • Thinking
  • Contact
    • Get in Touch
    • Steve Wunker | Speaker and Advisor
CASE STUDY

Building a Strong Community of Loyal Museum Visitors

Picture
OBJECTIVE
The Florida Museum of Photographic Arts (FMoPA) has historically relied on a mix of local and out-of-town visitors. But in the wake of COVID-19, FMoPA had to adapt to travel restrictions and foster deeper connections with its surrounding community.​
APPROACH
  • We fielded a survey among past FMoPA visitors to gauge the reasons why they interact with the museum, under what circumstances, and with whom 
  • Using the behavioral and demographic data we collected, we broke out FMoPA’s audience into three distinct visitor types, each with their own context and motivations 
  • Together with the museum staff, we developed and prioritized initiatives and communication campaigns tailored to each type of visitor 
IMPACT
Thanks to targeted efforts, FMoPA broadened its visibility and involvement in the Tampa Bay community.
GROWTH STRATEGIES | JOBS TO BE DONE
additional case studies
Picture
New Markets Advisors is a boutique consulting firm that helps companies determine what to bring to market and how to do it successfully

ABOUT

RESULTS

​BLOG

CONTACT US

JOIN OUR TEAM


HEADQUARTERS  |  50 FRANKLIN STREET  |  SECOND FLOOR  |  BOSTON, MA 02110  |  UNITED STATES  |  TEL. +1 617 936 4035
New Markets Advisors © 2025  - Terms of Use - Privacy Policy