Steve Wunker

MANAGING DIRECTOR
 Steve Wunker led development of one of the world’s first smartphones, has built and sold several successful businesses, and advises companies worldwide on creating and executing bold plans for growth. 

Steve is the noted author of three award-winning books: Capturing New Markets: How Smart Companies Create Opportunities Others Don't (McGraw-Hill, 2011), Jobs to be Done: A Roadmap for Customer-Centered Innovation (HarperCollins Leadership, 2016), and Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More (HarperCollins Leadership, 2018). He also writes for Forbes, Harvard Business Review, The Financial Times, and other major outlets. Steve’s media appearances include Bloomberg and BBC television, and he has been a guest lecturer at Dartmouth’s Tuck School of Business.
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As a leading consultant on growth and innovation for the past dozen years, Steve was a long-term colleague of Harvard Business School Professor Clayton Christensen in building up his innovation consulting practice. He has co-written two articles with Professor Christensen and helped to put together his book on healthcare The Innovator’s Prescription. He also spent several years consulting at Bain & Company in their Boston and London offices. He founded New Markets Advisors in 2009 and advises innovative companies across industries, including Nestlé, Boston Scientific, Cognizant, and Nike. 

As an entrepreneur and corporate venturer, Steve has been a pioneer in the development and use of smartphones. He led the team creating one of the first, in the late 1990s, and since then he created trailblazing companies in mobile marketing, commerce, and social networking. Steve’s international experience is vast, and his companies have been based in the US, UK, the Netherlands, South Africa, Zambia, and India.

Steve has an MBA from Harvard Business School, a Master’s of Public Administration from Columbia University, and a BA cum laude from Princeton University. 
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