Stephen Wunker, Managing Director

Stephen Wunker combines world-class strategy consulting and entrepreneurial skills. He is the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't, named one of the five Best Business Books of 2011, as well as co-author of Jobs to be Done: A Roadmap for Customer-Centered Innovation, which was one of four finalists for Best General Business Book of 2016. Steve has a long track record of creating successful ventures for his own companies and on behalf of clients, and his third book Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More was recently published by HarperCollins and selected as one of the top business books of 2018 by The Globe and Mail.

As a consultant, Steve was a long-term colleague of Harvard Business School Professor Clayton Christensen in building up his innovation consulting practice, Innosight. He has co-written two articles with Professor Christensen and helped to put together his book on healthcare The Innovator’s Prescription. He also spent several years consulting at Bain & Company in their Boston and London offices. He has led New Markets Advisors since 2009. In that capacity, he publishes frequently in outlets such as Forbes, Harvard Business Review, and The Financial Times. He has also appeared over the years on Bloomberg and BBC television, and he has been a guest lecturer at institutions such as Dartmouth’s Tuck School of Business.

As an entrepreneur and corporate venturer, Steve co-founded Yowzit, one of Africa's leading sites for ratings and reviews. Previously, he was Managing Director of Celpay, a mobile commerce start-up created by the pan-African cellular network Celtel. It was sold to the South African financial services group First Rand. He also served as Celtel’s Business Development Director prior to the company being sold to Zain of Kuwait. Additionally, he was CEO of Brainstorm, a developer of mobile software that acquired a start-up he founded, Saverfone. In that capacity he co-founded what is now the global Mobile Marketing Association, which has been a key institution in preventing the spread of SMS-based spam. He also led the team at Britain's Psion PLC which, in conjunction with Motorola and Ericsson, developed one of the world's first smartphones.  
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Steve has an MBA from Harvard Business School, a Master’s of Public Administration from Columbia University, and a BA cum laude from Princeton University. He has lived in the US, UK, Netherlands, Japan, Ecuador, and Zambia.

Speaking engagements

Steve is a highly-experienced speaker who is comfortable in settings ranging from major keynote addresses to small meetings in conference rooms.

Publications

  • Books
  • Articles
  • New Markets Publications
  • Media Appearances
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Capturing New Markets: How Smart Companies Create Opportunities Others Don't, McGraw-Hill, 2011
"Capturing New Markets offers a new and rigorous toolkit that charts a clear path to this business imperative. This is a major new contribution to the field with practical takeaways just when we need them most." 

-- Vijay Govindarajan, Professor at Tuck School of Business at Dartmouth Collegeand First Professor in Residence and Chief Innovation Consultant at GE

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