Jerry Kackley has worked with New Markets over the past three years and brings 25 plus years of experience as a senior marketing executive to the firm. His work experience balances both the development and execution of new customer-driven and competitively-differentiated marketing growth strategies. He brings proprietary, leading-edge work to clients who have a strong interest in understanding and influencing market purchase decisions.
Early in his career Jerry was a management consultant for Booz Allen in their B2B practice area. Jerry later headed marketing, business development and strategy functions for Marriott Corporation and Frito Lay/PepsiCo prior to starting his own consultancy.
Jerry’s expertise includes developing strategies for new product development, go-to-market innovation, and disruptive pricing models in B2C and B2B markets. He is also known for advanced segmentation, predictive-learning, and marketing sizing/adoption modeling, which have been applied to cases as far ranging as loyalty prediction and COVID infection models. He has worked with clients across the media, hospitality, medical devices and healthcare, technology, and B2B services industries.
Jerry holds an MBA from Carnegie Mellon University and an MS in Micro-Economics from South Dakota State University. His undergraduate degree is in business and engineering from Kansas State University.
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