How do you build a winning growth strategy when you don’t know exactly what lies ahead? The answer comes through  FutureCasting, our method for navigating uncertainty:
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  1. We start by assessing your internal knowledge, beliefs, leading indicators, and strategic options that you are currently considering. Using the Uncertainty Matrix, we break down an ambiguous environment into facts, assumptions, and knowledge gaps to address
  2. To determine which customer behaviors are disappearing, which are here to stay, and which are still to come, we then use our Jobs to be Done and journey mapping techniques
  3. From there, we identify the most uncertain trends with the greatest impact and plot out Alternative Futures to focus on, as well as the potential threats and opportunities that might impact where you decide to focus
  4. Finally, as you prepare to take actions from this analysis, we partner with you to build your portfolio of bets for the future to ensure your company is set up for success

​These steps bring many clients from a stew of stated and implicit assumptions into a clear set of knowns and unknowns, specific scenarios, well-articulated strategies in response to the scenarios, and actionable steps to take immediately.

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Navigate Uncertainty with FutureCasting

If Covid-19 taught us anything, it’s that organizations need to be better prepared for future uncertainty. While the last few months witnessed an extraordinary surge in innovation and agility, many companies were caught by surprise and had to act fast in order to survive. Disruptions like these are only going to increase in frequency and intensity – so what can we do to prepare ourselves?
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