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New Markets Insights
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Strategy and Analysis from Innovation Specialists

The Great Reboot—Six Ways That Business Inertia Breaks Now

4/30/2020

 
This blog first appeared as Steve Wunker’s piece for Forbes
By: Steve Wunker​
​
As parts of the economy begin to open after COVID’s first wave, the term “restart” is often heard. But it is a fictional premise, given that much of the economy has irrevocably changed. Rather than restarting, we are rebooting. ​

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Three steps to innovating for an unknown future

4/22/2020

 
By: Dave Farber
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I talk with clients these days, I often hear them ask a recurring question: how do we know which customer behavior changes will endure and which behaviors will revert to normal in the coming months? 

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After COVID, What Behavior Changes Will Stick?

4/20/2020

 
This blog first appeared as Steve Wunker’s piece for Forbes
By: Steve Wunker​
Our work and home lives have been turned upside-down by COVID, and many businesses have had to find new ways to sell, service, and operate. Some of these changes – while jarring – may stick after the crisis recedes. But which ones? Will virtual learning become routine? Remote teams? Distance selling?

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After COVID, What Behavior Changes Will Stick?

4/20/2020

 
This blog first appeared as Steve Wunker’s piece for Forbes
By: Steve Wunker​
Our work and home lives have been turned upside-down by COVID, and many businesses have had to find new ways to sell, service, and operate. Some of these changes – while jarring – may stick after the crisis recedes. But which ones? Will virtual learning become routine? Remote teams? Distance selling?

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Four Learnings From How Hurricane Maria Positioned An Organization To Thrive During COVID

4/20/2020

 
This blog first appeared as Steve Wunker’s piece for Forbes
By: Steve Wunker​
The week after Hurricane Maria struck Puerto Rico, the capital city of San Juan faced a grim situation. Downed trees still blocked major roads, lines for gasoline stretched around several blocks, and electricity was nearly non-existent.

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Four Learnings From How Hurricane Maria Positioned An Organization To Thrive During COVID

4/17/2020

 
This blog first appeared as Steve Wunker’s piece for Forbes
By: Steve Wunker​​
The week after Hurricane Maria struck Puerto Rico, the capital city of San Juan faced a grim situation. Downed trees still blocked major roads, lines for gasoline stretched around several blocks, and electricity was nearly non-existent.

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Six Forms Of Business Innovation During The Coronavirus Crisis

4/7/2020

 
This blog first appeared as Steve Wunker’s piece for Forbes
By: Steve Wunker​
In the current reality of coronavirus, most companies don’t have the time or resources to come up with a brand-new product or create an innovation incubator. Luckily, innovation doesn’t require a stroke of genius, endless time, or unlimited funds. ​

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Six Forms Of Business Innovation During The Coronavirus Crisis

4/7/2020

 
This blog first appeared as Steve Wunker’s piece for Forbes
By: Steve Wunker​
​
In the current reality of coronavirus, most companies don’t have the time or resources to come up with a brand-new product or create an innovation incubator. Luckily, innovation doesn’t require a stroke of genius, endless time, or unlimited funds.

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Four Steps To Re-Think Customer Experience In The Coronavirus Crisis

4/6/2020

 
This blog first appeared as Steve Wunker’s piece for Forbes
By: Steve Wunker​​
If the customer experience for your company hasn’t changed between February and April, you are unusual. In industry after industry, from consumer goods to B2B technology, the distancing, fear, and economic turbulence caused by the coronavirus are affecting the sales process, customer selection criteria, the way products and services are consumed, and even what customer service means. ​

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Four Steps To Re-Think Customer Experience In The Coronavirus Crisis

4/6/2020

 
This blog first appeared as Steve Wunker’s piece for Forbes
By: Steve Wunker​
If the customer experience for your company hasn’t changed between February and April, you are unusual. In industry after industry, from consumer goods to B2B technology, the distancing, fear, and economic turbulence caused by the coronavirus are affecting the sales process, customer selection criteria, the way products and services are consumed, and even what customer service means. Designing experiences for the coronavirus world is a fundamentally different proposition than what people responsible for CX were doing just two months ago.

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Mitigating Risks to your business in times of uncertainty

3/25/2020

 
By: Dave Farber
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A few years ago, I developed a framework for finding, testing, and mitigating risks and uncertainties in periods of volatility. ​

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Business Strategy Through Four Phases Of The Coronavirus Crisis

3/23/2020

 
This blog first appeared as Steve Wunker’s piece for Forbes
By: Steve Wunker​
The coronavirus is the greatest management challenge most of us have ever faced, bigger even than the 2008 financial crisis.

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Business Strategy Through Four Phases Of The Coronavirus Crisis

3/23/2020

 
This blog first appeared as Steve Wunker’s piece for Forbes
By: Steve Wunker​
The coronavirus is the greatest management challenge most of us have ever faced, bigger even than the 2008 financial crisis. While the human and economic costs of this crisis are enormous, for businesses there is one positive difference: while the financial crisis had an uneven and gradual trajectory, this tragedy should have four specific phases. Each one has its own distinctive uncertainties and business strategy imperatives.

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A Coronavirus Strategic Plan—5 Ways To Make It Happen In A Business

3/16/2020

 
This blog first appeared as Steve Wunker’s piece for Forbes
By: Steve Wunker
With uncertainty swirling and the news growing constantly worse, it’s tempting to hunker down and await resolution of the coronavirus crisis, or to act rashly with extreme changes to costs and business model. ​

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A Coronavirus Strategic Plan—5 Ways To Make It Happen In A Business

3/16/2020

 
This blog first appeared as Steve Wunker’s piece for Forbes
By: Steve Wunker​​
With uncertainty swirling and the news growing constantly worse, it’s tempting to hunker down and await resolution of the coronavirus crisis, or to act rashly with extreme changes to costs and business model. ​

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Jobs 2.0: Troubleshooting the Adoption of Jobs to be Done

2/27/2020

 
By: Dave Farber
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When I first started helping companies deploy Jobs to be Done within their organizations, people were largely unfamiliar with the concept.

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Urban Co-living: An Innovation Success Story

1/28/2020

 
By: Dan Paikowsky
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​​Between 2008 and 2018, average rents across the US rose by 34%, roughly four and a half times the 7.4% growth in median income.

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Avoiding Analysis Paralysis: When to Make a Decision

1/21/2020

 
By: Dave Farber ​
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​I recently spoke with the newly appointed Head of Product for the innovation lab at a large financial services company. Given that she had only been in the role for a few months, I wanted to talk about the challenges she was facing and what she was prioritizing early on. Her answer surprised me a bit.

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Three Strategies for Becoming an Industry Game Changer

12/3/2019

 
By: Dave Farber 
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​Executives are under constant pressure to boost revenue and increase profitability. In the abstract, that’s fairly straightforward. When you stop and think about what you actually need to do to have a meaningful impact, however, the details can quickly become mind-blowing.

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How Insights Executives at Three Big Brands are Driving Innovation

11/14/2019

 
By: Dave Farber
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I spent last week at The Market Research Event (TMRE) in Las Vegas, talking to Insights and Innovation professionals about the challenges they’re facing and the strategies they’re using to make their companies more customer-centric. ​

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How Amazon’s Battle with Netflix is Teaching us to Rethink Competition

11/12/2019

 
By: New Markets Advisors
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For many years now we’ve seen the dangers of defining your business too narrowly. Think about Borders, which pioneered the book megastore model.

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How Ford Learned That Uncovering a Job to be Done is Only Part of the Battle

11/5/2019

 
By: New Markets Advisors
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Over the past few years, Jobs to be Done (“JTBD”) has emerged as one of the leading tools for innovators. As companies struggle to figure out which products will become breakthrough innovations and which will fall flat, companies large and small have time and again found that Jobs to be Done can provide the answer.

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Humanizing Your Brand: Why You Need To and How To Do It

10/30/2019

 
By : New Markets Advisors
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The need to humanizeIn the summer of 2017 Halo Top stunned the industry as it became the best-selling pint of ice cream in U.S. grocery stores.

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A Five-Step Road Map To Grow Into An Adjacent Market

10/15/2019

 
This blog first appeared as Steve Wunker’s piece for Forbes
By: Steve Wunker​
Growing into adjacent markets is a powerful approach for tapping new revenues, rejuvenating businesses, and creating defenses against competitive upstarts.

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How 'Jobs To Be Done' Is A Concept Being Debased

8/22/2019

 
This blog first appeared as Steve Wunker’s piece for Forbes
By: Steve Wunker​
In 1997, Harvard Business School Professor Clayton Christensen published his first seminal work, The Innovator’s Dilemma, which laid out a concept he termed “Disruptive Innovation.” It took a few years for the book to catch on, but eventually its tightly-reasoned, well-evidenced and counter-intuitive approach found deep resonance with innovators worldwide.

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  • About
    • Our Distinct Model
    • Team
    • Join Us
  • Services
    • Develop Growth Strategies
    • Uncover Jobs to be Done
    • Build Innovation Capabilities
  • Industries
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  • Past Work
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  • Our Thinking
    • Leading through the Coronavirus Crisis
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    • Speaking Engagements
  • Contact