OBJECTIVE
Co-operators, a leading Canadian insurer and financial services provider, was looking to better serve new types of workers by targeting customer segments and finding ways to win with each one.
APPROACH
  • Interviewed emerging types of workers from a wide range of backgrounds to better understand their financial needs, as well as how they conceived of and dealt with risks 
  • Designed concepts and tested their appeal through a large-scale survey 
  • Developed and prioritized products and business models, with a clear action plan for how to roll them out
IMPACT
In part through the foundations we laid, Co-operators has commercialized Duuo, an insurtech business that provides personalized, on-demand insurance for targeted populations such as event hosts, exhibitors, and more. 

​Most recently, the on-demand digital insurance pioneer launched its latest product, small business insurance, available to a range of self-employed Canadian workers such as tradespeople, photographers, dog walkers, and home bakers.
JOBS TO BE DONE | DEFINE NEW PRODUCTS