OBJECTIVE
Nike wanted to learn how other companies were accelerating non-core growth and use those learnings to refine its own innovation teams, processes, and tools.
APPROACH
  • Benchmarked innovation labs around the world; interviewed innovation lab leaders to learn what sets successful labs apart 
  • Explored how Nike's innovation lab should be tailored to address the company's unique culture, goals, and organizational design 
  • Guided leaders through key decisions as they organized a new innovation lab ​
IMPACT
Armed with best practices from around the world, Nike’s innovation leaders expanded their efforts with confidence. Today, Nike routinely appears on lists of the world’s most innovative companies.
INNOVATION CAPABILITIES