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  • About
  • Capabilities
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities >
      • Innovative Leader
    • AI Strategy Consulting
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Methodologies
    • Jobs to be Done
    • FutureCasting
    • Costovation
    • Go-to-Market Path
  • Results
  • Thinking
  • Contact
CASE STUDY

Building an incubator and innovation lab for a global apparel leader

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OBJECTIVE
Nike wanted to learn how other companies were accelerating non-core growth and use those learnings to refine its own innovation teams, processes, and tools.
APPROACH
  • Benchmarked innovation labs around the world; interviewed innovation lab leaders to learn what sets successful labs apart 
  • Explored how Nike's innovation lab should be tailored to address the company's unique culture, goals, and organizational design 
  • Guided leaders through key decisions as they organized a new innovation lab ​
IMPACT
Armed with best practices from around the world, Nike’s innovation leaders expanded their efforts with confidence. Today, Nike routinely appears on lists of the world’s most innovative companies.
INNOVATION CAPABILITIES
additional case studies
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New Markets Advisors is a boutique consulting firm that helps companies determine what to bring to market and how to do it successfully

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