OBJECTIVE
After multiple years of high growth within its core product lines, Purple needed a formalized plan for future product development and sequencing priorities.
APPROACH
  • ​Assessed key industry players to identify potential paths forward
  • Evaluated potential projects’ upsides, risks, and investment requirements to create a roadmap that enacted the company’s overarching strategy
  • Balanced roadmap to account for factors such as resourcing constraints, channel requirements, and brand impact 
IMPACT
We collaborated with the client to develop a product roadmap with a multi-year growth plan. We also provided the company with a framework for navigating staffing, technology, and process needs that would assist Purple to deliver on roadmap requirements.
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