Helping a mattress upstart plan its product future
After multiple years of high growth within its core product lines, Purple needed a formalized plan for future product development and sequencing priorities.
Assessed key industry players to identify potential paths forward
Evaluated potential projects’ upsides, risks, and investment requirements to create a roadmap that enacted the company’s overarching strategy
Balanced roadmap to account for factors such as resourcing constraints, channel requirements, and brand impact
Wecollaborated with the client to develop a product roadmap with a multi-year growth plan. We also providedthe company with a framework for navigating staffing, technology, and process needs that wouldassist Purpleto deliver on roadmap requirements.