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  • About
  • Capabilities
    • Jobs to be Done
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Results
  • Thinking
  • Non-Profit Work
    • Arts & Culture
    • Social Innovation
  • Contact
CASE STUDY

Helping a mattress upstart plan its product future

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OBJECTIVE
After multiple years of high growth within its core product lines, Purple needed a formalized plan for future product development and sequencing priorities.
APPROACH
  • ​Assessed key industry players to identify potential paths forward
  • Evaluated potential projects’ upsides, risks, and investment requirements to create a roadmap that enacted the company’s overarching strategy
  • Balanced roadmap to account for factors such as resourcing constraints, channel requirements, and brand impact 
IMPACT
We collaborated with the client to develop a product roadmap with a multi-year growth plan. We also provided the company with a framework for navigating staffing, technology, and process needs that would assist Purple to deliver on roadmap requirements.
GROWTH STRATEGIES | DEFINE NEW PRODUCTS
additional case studies
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New Markets Advisors is a boutique consulting firm that helps companies determine what to bring to market and how to do it successfully

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