Charting a Go-to-Market strategy for a new medical device
Roche needed a plan for bringing its Solo insulin pump to market and turned to us for help with determininghow the product could be targeted, sold, and supported.
Mapped key insulin-pump markets and identified significant points of leverage in its Go-to-Market plans
Constructed detailed options for targeting and sales strategies toassess Roche’s strengths and identifysignificant unknowns for further exploration
Insights from these models were used to formulate strategic recommendations and a detailed action plan
Our work clearly defined where to play and how to win for Roche’s Solo insulin pump. We identified markets for Roche’s new offering, suggested messaging that highlighted its competitive advantages, and outlined delivery channels that would give Roche an edge in this highly competitive space.