OBJECTIVE
Roche needed a plan for bringing its Solo insulin pump to market and turned to us for help with determining how the product could be targeted, sold, and supported.
APPROACH
  • Mapped key insulin-pump markets and identified significant points of leverage in its Go-to-Market plans 
  • Constructed detailed options for targeting and sales strategies to assess Roche’s strengths and identify significant unknowns for further exploration 
  • Insights from these models were used to formulate strategic recommendations and a detailed action plan ​
IMPACT
 Our work clearly defined where to play and how to win for Roche’s Solo insulin pump. We identified markets for Roche’s new offering, suggested messaging that highlighted its competitive advantages, and outlined delivery channels that would give Roche an edge in this highly competitive space.
GO-TO-MARKET PLANS