WORKING PAPER

Combatting Institutional Blindness: How Companies Can Illuminate the Future 

Many companies suffer from what we call institutional blindness: an ignorance about context that leads to taking inappropriate risks, missing key trends, and developing competitive vulnerabilities. In this working paper, we outline the Innovation Knowledge Matrix--the results from a five-year process of cataloging what companies think they know and what leads them to become disconnected from emerging realities. It shows how companies can combat tunnel vision, unchecked assumptions, and other forms of institutional ignorance.

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