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  • About
  • Capabilities
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities >
      • Innovative Leader
    • AI Strategy Consulting
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Methodologies
    • Jobs to be Done
    • FutureCasting
    • Costovation
    • Go-to-Market Path
  • Results
  • Thinking
  • Contact
    • Get in Touch
    • Steve Wunker | Speaker and Advisor

Jobs to be Done in the Public Sector

Instantly Download Jobs in the Public Sector From
​Jobs to be Done: A Roadmap For Customer-Centered Innovation

In the public sector, the pursuit of innovation often comes with unique challenges. Government organizations, nonprofits, and public institutions face complex problems, multiple stakeholders, and tight budgets. But what if there was a proven methodology to help them better understand the needs of their constituents and design more effective solutions? That’s where the Jobs to Be Done (JTBD) framework comes in.

The JTBD framework can be particularly transformative for public sector organizations. Traditional approaches may focus on general solutions or reactive services, but JTBD pushes organizations to look deeper and understand the true needs of their stakeholders. Whether it’s improving healthcare access, reducing traffic congestion, or enhancing public education, the key is understanding the "job" that needs to be done.

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New Markets Advisors is a boutique consulting firm that helps companies determine what to bring to market and how to do it successfully

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