Speeding Growth: 8 Drivers of Fast Product Adoption
Some new products become popular seemingly overnight; others languish for years despite being great ideas. In this working paper, we ask: why? What accounts for the varying adoption speeds of different innovations? Is there anything to do to move things along more rapidly? Eight factors stood out as major influencers in the adoption speed of an innovation.
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New Markets Advisors is a boutique consulting firm that helps companies determine what to bring to market and how to do it successfully