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  • About
  • Capabilities
    • Jobs to be Done
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Results
  • Thinking
  • Non-Profit Work
    • Arts & Culture
    • Social Innovation
  • Contact
WORKING PAPER

Speeding Growth: 8 Drivers of Fast
​Product Adoption

Some new products become popular seemingly overnight; others languish for years despite being great ideas.  In this working paper, we ask: why? What accounts for the varying adoption speeds of different innovations? Is there anything to do to move things along more rapidly?  Eight factors stood out as major influencers in the adoption speed of an innovation.

Fill Out the Form Below to Download the Working Paper

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