When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution.
They are devastated when their business growth never starts or stalls, and they have no idea how to get it moving again.
In his latest Huffington Post article, Marty Zwilling summarizes ten obstacles to product adoption, adapted from our latest book Jobs to be Done. These obstacles include:
Read the full story here.
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