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Insights From New Markets Advisors

5/13/2011

8 FACTORS TO SPEED MARKET PENETRATION — VIDEO BLOG

 
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By: New Markets Advisors
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Why do some great ideas languish in obscurity, while others take hold fast? Eight factors explain the difference in speed of market penetration. See how they work in this short video released today by our publisher, McGraw-Hill.
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The video is adapted from the chapter titled “Assessing What Doesn’t Exist” in Capturing New Markets: How Smart Companies Create Opportunities Others Don’t.

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