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New Markets Insights
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Strategy and Analysis from Innovation Specialists

Bridging the gap: Learn to sell what your customers are trying to buy

12/23/2016

 
By: New Markets Advisors
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It was more than 50 years ago that Peter Drucker wrote, “Nobody pays for a product. What is paid for is satisfaction.”
Yet, in the years since, companies across industries have continued to market their “products,” only to be surprised by the inconsistency with which they can predict what customers actually will buy and be happy with.​If companies are to succeed at selling their offerings, they’re going to need to stop thinking about what they’re trying to sell, and start thinking about what customers are trying to buy.

Read the full article here.
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This article was written by Steve Wunker and Dave Farber.

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  • About
    • Our Distinct Model
    • Team
    • Join Us
  • Services
    • Develop Growth Strategies
    • Uncover Jobs to be Done
    • Build Innovation Capabilities
  • Industries
    • Arts and Culture
    • Consumer Goods
    • Financial Services
    • Healthcare
    • Social Innovation
    • Technology
  • Past Work
    • Success Stories
    • Recent Clients
    • Testimonials
  • Our Thinking
    • Leading through the Coronavirus Crisis
    • Books
    • Working Papers
    • Articles
    • Blog
    • Speaking Engagements
  • Contact